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Automatically refine Google Ads campaigns with Firecrawl's SEO insights, identifying high-potential keywords effortlessly. Latenode's visual editor and affordable pricing make optimizing ad spend easier than ever, even at scale, by connecting these tools with no-code.
Connect Google Ads and Firecrawl in minutes with Latenode.
Create Google Ads to Firecrawl workflow
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Firecrawl will be your first step. To do this, click "Choose an app," find Google Ads or Firecrawl, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Firecrawl from the list of available apps, and choose the action you need from the list of nodes within Firecrawl.

Google Ads
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Firecrawl
Now, click the Firecrawl node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Firecrawl settings. Authentication allows you to use Firecrawl through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Firecrawl
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
After configuring Google Ads, Firecrawl, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Firecrawl integration works as expected. Depending on your setup, data should flow between Google Ads and Firecrawl (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Firecrawl + Google Sheets: Automatically crawl a specified URL with Firecrawl, then retrieve the crawl status. Simultaneously, gather ad spend data from Google Ads using a report. Finally, consolidate the crawl data and ad spend information into a Google Sheet for budget optimization analysis.
Firecrawl + Google Ads + Slack: Firecrawl is used to scrape a website, then Google Ads searches for ad campaigns. If the scraped content from the website triggers a Google Ads policy violation (e.g., through keyword analysis performed outside of Latenode), send a notification to the marketing team via Slack.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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How can I connect my Google Ads account to Firecrawl using Latenode?
To connect your Google Ads account to Firecrawl on Latenode, follow these steps:
Can I automate keyword performance reports using Google Ads and Firecrawl?
Yes, you can! Latenode’s visual editor simplifies automating reports, letting you quickly analyze keyword performance data extracted by Firecrawl and tracked within Google Ads, saving hours of manual work.
What types of tasks can I perform by integrating Google Ads with Firecrawl?
Integrating Google Ads with Firecrawl allows you to perform various tasks, including:
Can I use JavaScript code to transform Google Ads data in Latenode?
Yes, Latenode lets you use JavaScript to manipulate Google Ads data, providing advanced transformations not available in standard integrations, for truly custom workflows.
Are there any limitations to the Google Ads and Firecrawl integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: