How to connect Google Ads and Firecrawl
Create a New Scenario to Connect Google Ads and Firecrawl
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Firecrawl will be your first step. To do this, click "Choose an app," find Google Ads or Firecrawl, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Firecrawl Node
Next, click the plus (+) icon on the Google Ads node, select Firecrawl from the list of available apps, and choose the action you need from the list of nodes within Firecrawl.

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Authenticate Firecrawl
Now, click the Firecrawl node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Firecrawl settings. Authentication allows you to use Firecrawl through Latenode.
Configure the Google Ads and Firecrawl Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Firecrawl Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Firecrawl
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Firecrawl, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Firecrawl integration works as expected. Depending on your setup, data should flow between Google Ads and Firecrawl (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Firecrawl
Google Ads + Firecrawl + Google Sheets: Automatically crawl a specified URL with Firecrawl, then retrieve the crawl status. Simultaneously, gather ad spend data from Google Ads using a report. Finally, consolidate the crawl data and ad spend information into a Google Sheet for budget optimization analysis.
Firecrawl + Google Ads + Slack: Firecrawl is used to scrape a website, then Google Ads searches for ad campaigns. If the scraped content from the website triggers a Google Ads policy violation (e.g., through keyword analysis performed outside of Latenode), send a notification to the marketing team via Slack.
Google Ads and Firecrawl integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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See how Latenode works
FAQ Google Ads and Firecrawl
How can I connect my Google Ads account to Firecrawl using Latenode?
To connect your Google Ads account to Firecrawl on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Firecrawl accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate keyword performance reports using Google Ads and Firecrawl?
Yes, you can! Latenode’s visual editor simplifies automating reports, letting you quickly analyze keyword performance data extracted by Firecrawl and tracked within Google Ads, saving hours of manual work.
What types of tasks can I perform by integrating Google Ads with Firecrawl?
Integrating Google Ads with Firecrawl allows you to perform various tasks, including:
- Automatically exporting Google Ads spend data into Firecrawl for analysis.
- Triggering Google Ads campaign adjustments based on Firecrawl's website crawl results.
- Monitoring competitor keyword rankings discovered by Firecrawl and tracking them in Google Ads.
- Generating custom SEO reports combining data from Google Ads and Firecrawl.
- Creating alerts for significant changes in website content detected by Firecrawl, then pausing related Google Ads.
Can I use JavaScript code to transform Google Ads data in Latenode?
Yes, Latenode lets you use JavaScript to manipulate Google Ads data, providing advanced transformations not available in standard integrations, for truly custom workflows.
Are there any limitations to the Google Ads and Firecrawl integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing depends on the APIs’ update frequencies.
- Complex data transformations may require JavaScript knowledge.
- Large-scale data processing can be affected by API rate limits.