How to connect Google Ads and Ghost
Create a New Scenario to Connect Google Ads and Ghost
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Ghost will be your first step. To do this, click "Choose an app," find Google Ads or Ghost, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Ghost Node
Next, click the plus (+) icon on the Google Ads node, select Ghost from the list of available apps, and choose the action you need from the list of nodes within Ghost.

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Authenticate Ghost
Now, click the Ghost node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ghost settings. Authentication allows you to use Ghost through Latenode.
Configure the Google Ads and Ghost Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Ghost Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Ghost
Trigger on Webhook
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Ghost, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Ghost integration works as expected. Depending on your setup, data should flow between Google Ads and Ghost (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Ghost
Google Ads + Ghost + Slack: When a new Google Ads campaign is launched, a summary post is created on Ghost to announce the launch. A notification is then sent to the marketing team on Slack to inform them about the new post and campaign.
Ghost + Mailchimp + Google Ads: When a new member subscribes on Ghost, they are added to a specific list in Mailchimp. This addition triggers the creation of a new customer list in Google Ads for retargeting purposes.
Google Ads and Ghost integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Ghost
Integrate Ghost with Latenode to automate content workflows. Automatically publish new posts, manage member data, or trigger email campaigns. Use Latenode's visual editor and flexible nodes to build custom workflows around Ghost, bypassing manual tasks and scaling content operations without code. Connect Ghost to other apps to streamline your publishing process.
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See how Latenode works
FAQ Google Ads and Ghost
How can I connect my Google Ads account to Ghost using Latenode?
To connect your Google Ads account to Ghost on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Ghost accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad conversions as new Ghost members?
Yes, you can! Latenode lets you create automated workflows to track Google Ads conversions as new Ghost members, providing insights into ad campaign performance and ROI.
What types of tasks can I perform by integrating Google Ads with Ghost?
Integrating Google Ads with Ghost allows you to perform various tasks, including:
- Automatically add new Ghost members to Google Ads remarketing lists.
- Post new Ghost blog posts to Google Ads as ad copy variations.
- Track ad spend ROI based on Ghost membership conversions.
- Update Google Ads campaigns with Ghost newsletter performance data.
- Create custom reports combining Ghost analytics and Google Ads data.
How do I manage my Google Ads budget using Latenode’s workflows?
You can automatically adjust Google Ads budgets based on Ghost membership growth or other metrics using Latenode's no-code blocks and JavaScript functions.
Are there any limitations to the Google Ads and Ghost integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data synchronization between Google Ads and Ghost is limited.
- Complex Google Ads campaign structures may require custom JavaScript.
- Real-time data updates depend on the API request limits of both services.