Google Ads and Magento 2(OpenSource) Integration

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Automatically track Google Ads conversions as Magento 2(OpenSource) orders are placed, then optimize ad spend using Latenode's JavaScript functions for advanced data analysis. Affordably scale this workflow to handle peak sales.

Google Ads + Magento 2(OpenSource) integration

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Google Ads

Magento 2(OpenSource)

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Magento 2(OpenSource)

Create a New Scenario to Connect Google Ads and Magento 2(OpenSource)

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Magento 2(OpenSource) will be your first step. To do this, click "Choose an app," find Google Ads or Magento 2(OpenSource), and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Magento 2(OpenSource) Node

Next, click the plus (+) icon on the Google Ads node, select Magento 2(OpenSource) from the list of available apps, and choose the action you need from the list of nodes within Magento 2(OpenSource).

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Authenticate Magento 2(OpenSource)

Now, click the Magento 2(OpenSource) node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Magento 2(OpenSource) settings. Authentication allows you to use Magento 2(OpenSource) through Latenode.

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Configure the Google Ads and Magento 2(OpenSource) Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the Google Ads and Magento 2(OpenSource) Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Magento 2(OpenSource), and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Google Ads and Magento 2(OpenSource) integration works as expected. Depending on your setup, data should flow between Google Ads and Magento 2(OpenSource) (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Magento 2(OpenSource)

Google Ads + Magento 2(OpenSource) + Google Sheets: When a new order is placed in Magento 2, the automation retrieves the ad spend data from Google Ads. Then, it updates a Google Sheet with the order details and corresponding ad spend for ROI analysis.

Magento 2(OpenSource) + Google Ads + Mailchimp: When a new customer is created in Magento 2, the automation adds the customer to a Mailchimp list. This list can then be used for retargeting ads on Google Ads.

Google Ads and Magento 2(OpenSource) integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Magento 2(OpenSource)

Automate Magento 2(OpenSource) order processing, inventory updates, or customer communication within Latenode. Sync product data, trigger email campaigns, or update databases. Solve complex e-commerce automation needs with visual flows, JavaScript, and direct API calls, avoiding manual tasks. Latenode brings scalability and customization beyond Magento's defaults.

See how Latenode works

FAQ Google Ads and Magento 2(OpenSource)

How can I connect my Google Ads account to Magento 2(OpenSource) using Latenode?

To connect your Google Ads account to Magento 2(OpenSource) on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Magento 2(OpenSource) accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update Google Ads with new products?

Yes, you can! Latenode simplifies this process. Automatically update Google Ads product listings whenever a new product is added to your Magento 2(OpenSource) store, saving time and ensuring ad accuracy.

What types of tasks can I perform by integrating Google Ads with Magento 2(OpenSource)?

Integrating Google Ads with Magento 2(OpenSource) allows you to perform various tasks, including:

  • Create Google Ads campaigns based on new Magento 2(OpenSource) products.
  • Track Google Ads conversions directly in Magento 2(OpenSource).
  • Pause ads for out-of-stock items in Magento 2(OpenSource).
  • Adjust bids based on Magento 2(OpenSource) sales data.
  • Generate custom reports combining ads and store data.

How secure is my Google Ads data when using Latenode integrations?

Latenode uses industry-standard security measures to protect your data, including encryption and secure authentication protocols.

Are there any limitations to the Google Ads and Magento 2(OpenSource) integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Initial data synchronization can take time depending on data volume.
  • Custom JavaScript code might be needed for highly specific use cases.
  • Reporting accuracy depends on correct conversion tracking setup.

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