How to connect Google Business Profile and FreeAgent
Create a New Scenario to Connect Google Business Profile and FreeAgent
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or FreeAgent will be your first step. To do this, click "Choose an app," find Google Business Profile or FreeAgent, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the FreeAgent Node
Next, click the plus (+) icon on the Google Business Profile node, select FreeAgent from the list of available apps, and choose the action you need from the list of nodes within FreeAgent.


Google Business Profile
⚙

FreeAgent


Authenticate FreeAgent
Now, click the FreeAgent node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your FreeAgent settings. Authentication allows you to use FreeAgent through Latenode.
Configure the Google Business Profile and FreeAgent Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and FreeAgent Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

FreeAgent
Trigger on Webhook
⚙

Google Business Profile
⚙
⚙
Iterator
⚙
Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, FreeAgent, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and FreeAgent integration works as expected. Depending on your setup, data should flow between Google Business Profile and FreeAgent (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and FreeAgent
Google Business Profile + FreeAgent + Slack: When a new positive review is received on Google Business Profile, an invoice is created in FreeAgent. Then, a notification is sent to a Slack channel to inform the team about the new review and invoice.
FreeAgent + Google Business Profile + Google Sheets: When a new invoice is created in FreeAgent, the invoice details are logged in a Google Sheet. The Google Business Profile is then updated with a post highlighting the accounting achievements.
Google Business Profile and FreeAgent integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Similar apps
Related categories

About FreeAgent
Use FreeAgent in Latenode to automate accounting tasks. Create workflows that automatically reconcile bank data, generate reports, or update financial records based on triggers from other apps. Avoid manual data entry and ensure accuracy by connecting FreeAgent with your CRM, payment gateways, or e-commerce platforms.
Related categories
See how Latenode works
FAQ Google Business Profile and FreeAgent
How can I connect my Google Business Profile account to FreeAgent using Latenode?
To connect your Google Business Profile account to FreeAgent on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and FreeAgent accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create FreeAgent invoices from Google Business Profile leads?
Yes, you can! Latenode's visual editor makes this easy. Automate invoice creation, saving time and ensuring timely billing for new customers acquired through Google Business Profile.
What types of tasks can I perform by integrating Google Business Profile with FreeAgent?
Integrating Google Business Profile with FreeAgent allows you to perform various tasks, including:
- Create new FreeAgent clients from new Google Business Profile leads.
- Update FreeAgent client details based on Google Business Profile information.
- Generate FreeAgent invoices when a Google Business Profile booking is confirmed.
- Track Google Business Profile ad spend against FreeAgent revenue.
- Send FreeAgent payment reminders based on Google Business Profile review sentiment.
How secure is my Google Business Profile data when using Latenode?
Latenode employs robust security measures, including encryption and access controls, to protect your Google Business Profile and FreeAgent data at all times.
Are there any limitations to the Google Business Profile and FreeAgent integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data prior to integration might not be readily available.
- Complex custom fields in FreeAgent may require JavaScript coding for seamless integration.
- The integration relies on the Google Business Profile and FreeAgent APIs; downtime can affect workflows.