How to connect Google Forms and Agile CRM
Create a New Scenario to Connect Google Forms and Agile CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Agile CRM will be your first step. To do this, click "Choose an app," find Google Forms or Agile CRM, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Agile CRM Node
Next, click the plus (+) icon on the Google Forms node, select Agile CRM from the list of available apps, and choose the action you need from the list of nodes within Agile CRM.

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Authenticate Agile CRM
Now, click the Agile CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Agile CRM settings. Authentication allows you to use Agile CRM through Latenode.
Configure the Google Forms and Agile CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and Agile CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Forms, Agile CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and Agile CRM integration works as expected. Depending on your setup, data should flow between Google Forms and Agile CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and Agile CRM
Google Forms + Agile CRM + Slack: When a new form is submitted in Google Forms, a new contact is created in Agile CRM. Then, a message is sent to a Slack channel to notify the sales team about the new lead.
Agile CRM + Google Forms + Google Sheets: When a contact is updated in Agile CRM, a pre-filled Google Form link (configured separately, outside the flow) is sent to them for feedback. Once the form is submitted, the response is saved to a Google Sheet.
Google Forms and Agile CRM integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About Agile CRM
Sync Agile CRM data in Latenode to automate sales workflows. Update deals, contacts, or tasks based on triggers from other apps. Enrich CRM data using AI, route leads intelligently, and build custom reports — all within visual Latenode flows. Cut CRM admin overhead and ensure data consistency.
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See how Latenode works
FAQ Google Forms and Agile CRM
How can I connect my Google Forms account to Agile CRM using Latenode?
To connect your Google Forms account to Agile CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and Agile CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add form respondents to Agile CRM?
Yes, you can! Latenode enables instant contact creation in Agile CRM from Google Forms submissions, enhancing lead management. Enjoy seamless data transfer and improved customer engagement.
What types of tasks can I perform by integrating Google Forms with Agile CRM?
Integrating Google Forms with Agile CRM allows you to perform various tasks, including:
- Automatically creating new contacts in Agile CRM from form submissions.
- Updating existing contact information based on Google Forms responses.
- Adding tags to contacts in Agile CRM based on specific form answers.
- Triggering automated email campaigns in Agile CRM from new form entries.
- Creating tasks or appointments in Agile CRM for follow-up on form responses.
What Google Forms triggers are available within Latenode?
Latenode supports 'New Form Response' triggers. Easily automate tasks each time a Google Forms entry is submitted!
Are there any limitations to the Google Forms and Agile CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex form logic might require custom JavaScript for full integration.
- Large data volumes can impact workflow execution time.
- Real-time updates depend on Google Forms' API rate limits.