How to connect Google Forms and Zendesk Sell
Create a New Scenario to Connect Google Forms and Zendesk Sell
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Zendesk Sell will be your first step. To do this, click "Choose an app," find Google Forms or Zendesk Sell, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zendesk Sell Node
Next, click the plus (+) icon on the Google Forms node, select Zendesk Sell from the list of available apps, and choose the action you need from the list of nodes within Zendesk Sell.

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Authenticate Zendesk Sell
Now, click the Zendesk Sell node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zendesk Sell settings. Authentication allows you to use Zendesk Sell through Latenode.
Configure the Google Forms and Zendesk Sell Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and Zendesk Sell Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zendesk Sell
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Forms, Zendesk Sell, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and Zendesk Sell integration works as expected. Depending on your setup, data should flow between Google Forms and Zendesk Sell (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and Zendesk Sell
Google Forms + Zendesk Sell + Google Sheets: When a new response is submitted in Google Forms, a new lead is created in Zendesk Sell, and the response data is added to a Google Sheet.
Google Forms + Zendesk Sell + Slack: When a customer submits a new response via Google Forms (likely a customer satisfaction form), a new lead is created in Zendesk Sell. Subsequently, a notification is sent to a designated Slack channel to alert the sales team about the new lead.
Google Forms and Zendesk Sell integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About Zendesk Sell
Sync Zendesk Sell with Latenode to automate sales tasks. Create visual workflows to update deals, manage contacts, and trigger actions based on sales activity. Enhance your CRM data with enrichment tools, route leads intelligently, and automate follow-ups — all in a scalable, low-code environment.
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FAQ Google Forms and Zendesk Sell
How can I connect my Google Forms account to Zendesk Sell using Latenode?
To connect your Google Forms account to Zendesk Sell on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and Zendesk Sell accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Zendesk Sell leads from new form submissions?
Yes, with Latenode, new Google Forms submissions can automatically create leads in Zendesk Sell. This eliminates manual data entry and ensures timely follow-up, boosting sales efficiency.
What types of tasks can I perform by integrating Google Forms with Zendesk Sell?
Integrating Google Forms with Zendesk Sell allows you to perform various tasks, including:
- Creating new Zendesk Sell contacts from Google Forms responses.
- Updating Zendesk Sell deal stages based on form answers.
- Adding notes to Zendesk Sell leads with form submission data.
- Triggering email sequences in Zendesk Sell after form submission.
- Segmenting contacts in Zendesk Sell based on form response data.
What Google Forms data can I access within Latenode workflows?
You can access all data submitted through Google Forms, including answers, timestamps, and respondent information, within your Latenode workflows.
Are there any limitations to the Google Forms and Zendesk Sell integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex conditional logic may require JavaScript for advanced transformations.
- Large-scale data migrations might require batch processing for optimal performance.
- Changes to form fields or Zendesk Sell custom fields require workflow updates.