How to connect Google Sheets and Google Business Profile
Create a New Scenario to Connect Google Sheets and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Sheets, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Sheets or Google Business Profile will be your first step. To do this, click "Choose an app," find Google Sheets or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Google Sheets Node
Select the Google Sheets node from the app selection panel on the right.

Google Sheets
Configure the Google Sheets
Click on the Google Sheets node to configure it. You can modify the Google Sheets URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Google Sheets node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Google Sheets and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Sheets and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Google Sheets
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Webhook response

Save and Activate the Scenario
After configuring Google Sheets, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Sheets and Google Business Profile integration works as expected. Depending on your setup, data should flow between Google Sheets and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Sheets and Google Business Profile
Google Business Profile + Google Sheets + Slack: When a new review is received on Google Business Profile, the review details are added to a Google Sheet. A notification is then sent to a Slack channel to alert the marketing team.
Google Business Profile + Google Sheets + Google Ads: When a new review is received on Google Business Profile, the review details are added to a Google Sheet. This data can be used to inform adjustments to Google Ads campaigns, although the specific adjustment process requires manual configuration based on the data analysis.
Google Sheets and Google Business Profile integration alternatives
About Google Sheets
Use Google Sheets in Latenode to automate data entry, reporting, and analysis. Read/write data to spreadsheets as part of larger workflows triggered by events or schedules. Avoid manual updates by linking Sheets to other apps. Integrate data from any source via API and transform it into actionable insights.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Google Sheets and Google Business Profile
How can I connect my Google Sheets account to Google Business Profile using Latenode?
To connect your Google Sheets account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Sheets and click on "Connect".
- Authenticate your Google Sheets and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile from new Google Sheets data?
Yes, you can! Latenode allows automated updates using a visual interface, keeping your GBP listing current with your Google Sheets data. Benefit from streamlined data management and accuracy.
What types of tasks can I perform by integrating Google Sheets with Google Business Profile?
Integrating Google Sheets with Google Business Profile allows you to perform various tasks, including:
- Update business hours on Google Business Profile from a Google Sheet.
- Post new product announcements from Google Sheets to Google Business Profile.
- Sync customer review summaries to a Google Sheet for analysis.
- Manage holiday hours across multiple locations from a single Google Sheet.
- Automate the updating of service areas based on spreadsheet data.
How does Latenode handle large Google Sheets data sets?
Latenode efficiently handles large datasets via optimized processing and batch operations, ensuring smooth automation without performance bottlenecks during peak times.
Are there any limitations to the Google Sheets and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google on API requests might affect large-scale updates.
- Complex formatting in Google Sheets may require custom JavaScript parsing.
- Real-time synchronization is not supported; updates are performed on a scheduled basis.