How to connect GoToWebinar and Zendesk Sell
Create a New Scenario to Connect GoToWebinar and Zendesk Sell
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a GoToWebinar, triggered by another scenario, or executed manually (for testing purposes). In most cases, GoToWebinar or Zendesk Sell will be your first step. To do this, click "Choose an app," find GoToWebinar or Zendesk Sell, and select the appropriate trigger to start the scenario.

Add the GoToWebinar Node
Select the GoToWebinar node from the app selection panel on the right.

GoToWebinar
Configure the GoToWebinar
Click on the GoToWebinar node to configure it. You can modify the GoToWebinar URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zendesk Sell Node
Next, click the plus (+) icon on the GoToWebinar node, select Zendesk Sell from the list of available apps, and choose the action you need from the list of nodes within Zendesk Sell.

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Authenticate Zendesk Sell
Now, click the Zendesk Sell node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zendesk Sell settings. Authentication allows you to use Zendesk Sell through Latenode.
Configure the GoToWebinar and Zendesk Sell Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the GoToWebinar and Zendesk Sell Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring GoToWebinar, Zendesk Sell, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the GoToWebinar and Zendesk Sell integration works as expected. Depending on your setup, data should flow between GoToWebinar and Zendesk Sell (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect GoToWebinar and Zendesk Sell
GoToWebinar + Zendesk Sell + Slack: When a new registrant attends a webinar in GoToWebinar, find that lead in Zendesk Sell. If the lead exists, send a Slack message to the sales team to follow up with the now qualified lead.
GoToWebinar + Zendesk Sell + Google Sheets: When a new registrant is added to GoToWebinar, find the lead in Zendesk Sell. Then, add a row to a Google Sheet with the registrant's details and lead information.
GoToWebinar and Zendesk Sell integration alternatives
About GoToWebinar
Use GoToWebinar with Latenode to automate webinar tasks. Register attendees, send follow-ups, and update your CRM automatically. Trigger workflows based on webinar events. Latenode’s visual editor simplifies setup. Add logic or connect to other apps without code, scaling easily and avoiding manual work.
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About Zendesk Sell
Sync Zendesk Sell with Latenode to automate sales tasks. Create visual workflows to update deals, manage contacts, and trigger actions based on sales activity. Enhance your CRM data with enrichment tools, route leads intelligently, and automate follow-ups — all in a scalable, low-code environment.
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FAQ GoToWebinar and Zendesk Sell
How can I connect my GoToWebinar account to Zendesk Sell using Latenode?
To connect your GoToWebinar account to Zendesk Sell on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select GoToWebinar and click on "Connect".
- Authenticate your GoToWebinar and Zendesk Sell accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create leads from webinar registrants?
Yes, you can! Latenode automates lead creation in Zendesk Sell from GoToWebinar registrants, saving you manual data entry and ensuring timely follow-up with potential customers.
What types of tasks can I perform by integrating GoToWebinar with Zendesk Sell?
Integrating GoToWebinar with Zendesk Sell allows you to perform various tasks, including:
- Create new Zendesk Sell leads from GoToWebinar registrants automatically.
- Update lead information in Zendesk Sell based on webinar attendance.
- Send personalized follow-up emails after a webinar using Zendesk Sell.
- Log webinar attendance as activities within Zendesk Sell for each contact.
- Trigger sales sequences in Zendesk Sell based on webinar engagement.
Can Latenode enrich lead data before creating contacts?
Yes, Latenode lets you enrich data with AI or third-party services before creating Zendesk Sell contacts, improving lead quality.
Are there any limitations to the GoToWebinar and Zendesk Sell integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical webinar data prior to integration setup will not be automatically synced.
- Complex custom field mappings might require some manual configuration.
- The integration relies on the GoToWebinar and Zendesk Sell APIs being available.