Gravity Forms and Close CRM Integration

90% cheaper with Latenode

AI agent that builds your workflows for you

Hundreds of apps to connect

Automatically create or update Close CRM leads from new Gravity Forms submissions. Use Latenode’s visual editor to build sophisticated lead qualification logic, customize data flows with JavaScript, and scale affordably with usage-based pricing.

Swap Apps

Gravity Forms

Close CRM

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Do this.

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try it now

No credit card needed

Without restriction

How to connect Gravity Forms and Close CRM

Create a New Scenario to Connect Gravity Forms and Close CRM

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gravity Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gravity Forms or Close CRM will be your first step. To do this, click "Choose an app," find Gravity Forms or Close CRM, and select the appropriate trigger to start the scenario.

Add the Gravity Forms Node

Select the Gravity Forms node from the app selection panel on the right.

+
1

Gravity Forms

Configure the Gravity Forms

Click on the Gravity Forms node to configure it. You can modify the Gravity Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

+
1

Gravity Forms

Node type

#1 Gravity Forms

/

Name

Untitled

Connection *

Select

Map

Connect Gravity Forms

Sign In

Run node once

Add the Close CRM Node

Next, click the plus (+) icon on the Gravity Forms node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

1

Gravity Forms

+
2

Close CRM

Authenticate Close CRM

Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.

1

Gravity Forms

+
2

Close CRM

Node type

#2 Close CRM

/

Name

Untitled

Connection *

Select

Map

Connect Close CRM

Sign In

Run node once

Configure the Gravity Forms and Close CRM Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

1

Gravity Forms

+
2

Close CRM

Node type

#2 Close CRM

/

Name

Untitled

Connection *

Select

Map

Connect Close CRM

Close CRM Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Gravity Forms and Close CRM Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
5

JavaScript

6

AI Anthropic Claude 3

+
7

Close CRM

1

Trigger on Webhook

2

Gravity Forms

3

Iterator

+
4

Webhook response

Save and Activate the Scenario

After configuring Gravity Forms, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Gravity Forms and Close CRM integration works as expected. Depending on your setup, data should flow between Gravity Forms and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Gravity Forms and Close CRM

Gravity Forms + Close CRM + Slack: When a new form is submitted in Gravity Forms, a new lead is created in Close CRM. Then, a notification is sent to a designated Slack channel to alert the sales team of the new lead.

Close CRM + Gravity Forms + Google Sheets: When a lead's status is changed to 'Closed' in Close CRM, the corresponding Gravity Forms entry data is retrieved and added as a new row to a Google Sheet for reporting purposes.

Gravity Forms and Close CRM integration alternatives

About Gravity Forms

Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code — all inside Latenode's visual builder.

About Close CRM

Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.

Related categories

See how Latenode works

FAQ Gravity Forms and Close CRM

How can I connect my Gravity Forms account to Close CRM using Latenode?

To connect your Gravity Forms account to Close CRM on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Gravity Forms and click on "Connect".
  • Authenticate your Gravity Forms and Close CRM accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create Close CRM leads from Gravity Forms submissions?

Yes, you can! Latenode allows real-time lead creation in Close CRM whenever a new form is submitted in Gravity Forms, boosting sales efficiency and reducing manual data entry.

What types of tasks can I perform by integrating Gravity Forms with Close CRM?

Integrating Gravity Forms with Close CRM allows you to perform various tasks, including:

  • Create new Close CRM leads from Gravity Forms submissions.
  • Update existing Close CRM leads with form data.
  • Trigger email sequences in Close CRM based on form responses.
  • Add notes to Close CRM leads from Gravity Forms entries.
  • Segment leads in Close CRM based on Gravity Forms data.

Can I use conditional logic with Gravity Forms data on Latenode?

Yes, Latenode enables advanced conditional logic, allowing you to route Gravity Forms data to Close CRM based on specific criteria.

Are there any limitations to the Gravity Forms and Close CRM integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex Gravity Forms layouts may require custom mapping.
  • Rate limits imposed by Gravity Forms or Close CRM may affect performance.
  • Certain advanced field types might need custom handling with JavaScript.

Try now