How to connect Gravity Forms and Close CRM
Create a New Scenario to Connect Gravity Forms and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gravity Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gravity Forms or Close CRM will be your first step. To do this, click "Choose an app," find Gravity Forms or Close CRM, and select the appropriate trigger to start the scenario.

Add the Gravity Forms Node
Select the Gravity Forms node from the app selection panel on the right.


Gravity Forms

Configure the Gravity Forms
Click on the Gravity Forms node to configure it. You can modify the Gravity Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the Gravity Forms node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.


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Close CRM

Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Gravity Forms and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gravity Forms and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Close CRM
Trigger on Webhook
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Gravity Forms
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Webhook response

Save and Activate the Scenario
After configuring Gravity Forms, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Gravity Forms and Close CRM integration works as expected. Depending on your setup, data should flow between Gravity Forms and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Gravity Forms and Close CRM
Gravity Forms + Close CRM + Slack: When a new form is submitted in Gravity Forms, a new lead is created in Close CRM. Then, a notification is sent to a designated Slack channel to alert the sales team of the new lead.
Close CRM + Gravity Forms + Google Sheets: When a lead's status is changed to 'Closed' in Close CRM, the corresponding Gravity Forms entry data is retrieved and added as a new row to a Google Sheet for reporting purposes.
Gravity Forms and Close CRM integration alternatives

About Gravity Forms
Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code — all inside Latenode's visual builder.
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About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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See how Latenode works
FAQ Gravity Forms and Close CRM
How can I connect my Gravity Forms account to Close CRM using Latenode?
To connect your Gravity Forms account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Gravity Forms and click on "Connect".
- Authenticate your Gravity Forms and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Close CRM leads from Gravity Forms submissions?
Yes, you can! Latenode allows real-time lead creation in Close CRM whenever a new form is submitted in Gravity Forms, boosting sales efficiency and reducing manual data entry.
What types of tasks can I perform by integrating Gravity Forms with Close CRM?
Integrating Gravity Forms with Close CRM allows you to perform various tasks, including:
- Create new Close CRM leads from Gravity Forms submissions.
- Update existing Close CRM leads with form data.
- Trigger email sequences in Close CRM based on form responses.
- Add notes to Close CRM leads from Gravity Forms entries.
- Segment leads in Close CRM based on Gravity Forms data.
Can I use conditional logic with Gravity Forms data on Latenode?
Yes, Latenode enables advanced conditional logic, allowing you to route Gravity Forms data to Close CRM based on specific criteria.
Are there any limitations to the Gravity Forms and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Gravity Forms layouts may require custom mapping.
- Rate limits imposed by Gravity Forms or Close CRM may affect performance.
- Certain advanced field types might need custom handling with JavaScript.