How to connect HubSpot and Facebook Lead Ads
Create a New Scenario to Connect HubSpot and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find HubSpot or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the HubSpot node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.

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Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the HubSpot and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Lead Ads
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring HubSpot, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between HubSpot and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Facebook Lead Ads
Facebook Lead Ads + HubSpot + Slack: When a new lead is submitted through Facebook Lead Ads, the lead's information is used to create a new contact in HubSpot. A notification is then sent to a designated Slack channel to alert the sales team of the new lead.
Facebook Lead Ads + HubSpot + Google Sheets: Upon receiving a new lead from Facebook Lead Ads, the information is used to create or update a contact in HubSpot. Simultaneously, the lead's details are added as a new row in a Google Sheet for comprehensive tracking and analysis.
HubSpot and Facebook Lead Ads integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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See how Latenode works
FAQ HubSpot and Facebook Lead Ads
How can I connect my HubSpot account to Facebook Lead Ads using Latenode?
To connect your HubSpot account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create HubSpot contacts from new Facebook leads?
Yes, you can! Latenode automates contact creation, enriching leads with advanced logic and data transformation for improved segmentation and personalized follow-ups.
What types of tasks can I perform by integrating HubSpot with Facebook Lead Ads?
Integrating HubSpot with Facebook Lead Ads allows you to perform various tasks, including:
- Adding new Facebook Leads to HubSpot as new contacts.
- Updating existing HubSpot contacts with Facebook Lead Ads data.
- Triggering HubSpot workflows based on new Facebook Lead Ads submissions.
- Segmenting leads in HubSpot based on Facebook Lead Ad form responses.
- Sending automated follow-up emails via HubSpot to new Facebook Leads.
What HubSpot data can I access and use within Latenode workflows?
You can access and use contact properties, company data, deals, engagements, and more within Latenode to build powerful automations.
Are there any limitations to the HubSpot and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by HubSpot and Facebook Lead Ads APIs.
- Custom field mappings may require manual configuration.
- Complex data transformations might necessitate JavaScript coding.