How to connect HubSpot and Google AppSheet
Create a New Scenario to Connect HubSpot and Google AppSheet
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Google AppSheet will be your first step. To do this, click "Choose an app," find HubSpot or Google AppSheet, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Google AppSheet Node
Next, click the plus (+) icon on the HubSpot node, select Google AppSheet from the list of available apps, and choose the action you need from the list of nodes within Google AppSheet.

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Authenticate Google AppSheet
Now, click the Google AppSheet node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google AppSheet settings. Authentication allows you to use Google AppSheet through Latenode.
Configure the HubSpot and Google AppSheet Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Google AppSheet Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring HubSpot, Google AppSheet, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Google AppSheet integration works as expected. Depending on your setup, data should flow between HubSpot and Google AppSheet (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Google AppSheet
HubSpot + Google AppSheet + Slack: When a new contact is created in HubSpot that meets specific criteria, the contact's information is added to a Google AppSheet form. A notification is then sent to a designated Slack channel to alert the sales team about the new lead.
Google AppSheet + HubSpot + Google Sheets: When a new record is added in Google AppSheet, the information is used to create or update a contact in HubSpot. The new entry is also saved as a row in a Google Sheet for record-keeping and analysis.
HubSpot and Google AppSheet integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Google AppSheet
Use Google AppSheet for no-code app creation and connect it to Latenode to automate back-end tasks. Trigger workflows on AppSheet events to update databases, send notifications, or process data. Centralize logic in Latenode, bypassing AppSheet limits and adding advanced features like AI, file parsing, or custom integrations via API and code.
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See how Latenode works
FAQ HubSpot and Google AppSheet
How can I connect my HubSpot account to Google AppSheet using Latenode?
To connect your HubSpot account to Google AppSheet on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Google AppSheet accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update AppSheet from new HubSpot contacts?
Yes, you can! Latenode lets you sync data in real-time. Update AppSheet tables instantly when a new contact is created in HubSpot, ensuring data consistency with our no-code interface and JavaScript options.
What types of tasks can I perform by integrating HubSpot with Google AppSheet?
Integrating HubSpot with Google AppSheet allows you to perform various tasks, including:
- Automatically create new AppSheet records from new HubSpot form submissions.
- Update HubSpot contact properties based on changes in Google AppSheet.
- Trigger HubSpot marketing emails when a status changes in Google AppSheet.
- Sync deal stages in HubSpot with project status in Google AppSheet.
- Create HubSpot tasks from data entered into AppSheet mobile forms.
How secure is HubSpot data when using Latenode integrations?
Latenode employs industry-standard encryption and security practices to protect your HubSpot data during integration and transit.
Are there any limitations to the HubSpot and Google AppSheet integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Very large data volumes can impact performance.
- Custom field syncing requires careful mapping configuration.