

90% cheaper with Latenode
AI agent that builds your workflows for you
Hundreds of apps to connect
Automatically update your Google Business Profile with new customer testimonials collected in HubSpot. Latenode’s visual editor and affordable execution-based pricing make it easy to keep your local presence fresh and engaging, without breaking the bank or needing code.
Swap Apps
HubSpot
Google Business Profile
No credit card needed
Without restriction
Create a New Scenario to Connect HubSpot and Google Business Profile
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Google Business Profile will be your first step. To do this, click "Choose an app," find HubSpot or Google Business Profile, and select the appropriate trigger to start the scenario.
Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.
HubSpot
Add the Google Business Profile Node
Next, click the plus (+) icon on the HubSpot node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.
HubSpot
⚙
Google Business Profile
Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the HubSpot and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
⚙
AI Anthropic Claude 3
⚙
Google Business Profile
Trigger on Webhook
⚙
HubSpot
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring HubSpot, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Google Business Profile integration works as expected. Depending on your setup, data should flow between HubSpot and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
HubSpot + Google Business Profile + Slack: When a new contact is created in HubSpot, find their Google Business Profile and send a Slack notification with a link to their profile.
Google Business Profile + HubSpot + Google Sheets: When a new review is received in Google Business Profile, the data is added to a Google Sheet and the corresponding contact record in HubSpot is updated.
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
Similar apps
Related categories
About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Similar apps
Related categories
Connect HubSpot and Google Business Profile in minutes with Latenode.
Create HubSpot to Google Business Profile workflow
Start for free
Automate your workflow
How can I connect my HubSpot account to Google Business Profile using Latenode?
To connect your HubSpot account to Google Business Profile on Latenode, follow these steps:
Can I trigger HubSpot workflows from new Google Business Profile reviews?
Yes! With Latenode, automatically trigger HubSpot actions when new reviews are posted on Google Business Profile. Act on insights and improve customer relationships instantly.
What types of tasks can I perform by integrating HubSpot with Google Business Profile?
Integrating HubSpot with Google Business Profile allows you to perform various tasks, including:
HowdoesLatenodeimproveHubSpotintegration?
Latenode enhances HubSpot integration with visual workflows, custom JavaScript functions, and AI, creating automations beyond standard integrations.
Are there any limitations to the HubSpot and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: