How to connect Insightly and Google Business Profile
Create a New Scenario to Connect Insightly and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Insightly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Insightly or Google Business Profile will be your first step. To do this, click "Choose an app," find Insightly or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Insightly Node
Select the Insightly node from the app selection panel on the right.


Insightly

Configure the Insightly
Click on the Insightly node to configure it. You can modify the Insightly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Insightly node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Insightly and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Insightly and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Insightly
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Insightly, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Insightly and Google Business Profile integration works as expected. Depending on your setup, data should flow between Insightly and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Insightly and Google Business Profile
Insightly + Slack + Google Business Profile: When a new lead is added in Insightly, a Slack message is sent to a specified channel reminding the team to update the Google Business Profile with relevant services or promotions related to the new lead's profile.
Google Business Profile + Google Sheets + Insightly: When a new review is received on Google Business Profile, the review details are added to a Google Sheet for tracking. If the review is negative, a task is created in Insightly to follow up with the customer.
Insightly and Google Business Profile integration alternatives

About Insightly
Sync Insightly CRM with other apps inside Latenode to automate sales processes. Update records, trigger follow-ups, or create tasks based on new leads or deals. Latenode offers flexible logic, custom JavaScript, and direct data transfer between Insightly and other services, improving your sales workflow without code.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Insightly and Google Business Profile
How can I connect my Insightly account to Google Business Profile using Latenode?
To connect your Insightly account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Insightly and click on "Connect".
- Authenticate your Insightly and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Insightly contacts with Google Business Profile reviews?
Yes, you can! Latenode lets you automate updates, ensuring Insightly reflects real-time customer feedback from Google Business Profile, using no-code tools or custom JavaScript for advanced parsing.
What types of tasks can I perform by integrating Insightly with Google Business Profile?
Integrating Insightly with Google Business Profile allows you to perform various tasks, including:
- Create new Insightly contacts from Google Business Profile leads.
- Update existing Insightly contacts with Google Business Profile review data.
- Send automated thank-you notes via Insightly based on positive reviews.
- Trigger internal alerts for negative reviews via Insightly tasks.
- Aggregate customer sentiment data from Google Business Profile into Insightly reports.
HowsecureistheInsightlyintegrationwithGoogleBusinessProfileonLatenode?
Latenode uses secure authentication protocols and encryption to protect your data when connecting Insightly and Google Business Profile, ensuring your information remains safe.
Are there any limitations to the Insightly and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial setup requires administrator privileges for both applications.
- Data transfer rates may be affected by API rate limits of either Insightly or Google Business Profile.
- Complex data transformations might require JavaScript knowledge.