How to connect Instantly and Close CRM
Create a New Scenario to Connect Instantly and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Instantly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Instantly or Close CRM will be your first step. To do this, click "Choose an app," find Instantly or Close CRM, and select the appropriate trigger to start the scenario.

Add the Instantly Node
Select the Instantly node from the app selection panel on the right.

Instantly
Configure the Instantly
Click on the Instantly node to configure it. You can modify the Instantly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the Instantly node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

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Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Instantly and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Instantly and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Instantly, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Instantly and Close CRM integration works as expected. Depending on your setup, data should flow between Instantly and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Instantly and Close CRM
Instantly + Close CRM + Slack: When a new lead is created in Instantly, a lead is created in Close CRM. A notification is then sent to a designated Slack channel to inform the sales team about the new lead.
Close CRM + Instantly + Google Sheets: When a lead's status is changed in Close CRM, it triggers a follow-up email campaign in Instantly. The campaign results, such as the number of emails sent, are then tracked in a Google Sheet.
Instantly and Close CRM integration alternatives
About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
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About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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See how Latenode works
FAQ Instantly and Close CRM
How can I connect my Instantly account to Close CRM using Latenode?
To connect your Instantly account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Instantly and click on "Connect".
- Authenticate your Instantly and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Close CRM leads from new Instantly prospects?
Yes, you can! Latenode lets you instantly sync new prospects, ensuring no lead is missed. Plus, use AI to enrich lead data for better targeting in Close CRM.
What types of tasks can I perform by integrating Instantly with Close CRM?
Integrating Instantly with Close CRM allows you to perform various tasks, including:
- Create new leads in Close CRM when new prospects are added to Instantly.
- Update lead statuses in Close CRM based on email campaign activity in Instantly.
- Send personalized email sequences via Instantly upon lead creation in Close CRM.
- Trigger automated follow-up tasks in Close CRM for Instantly prospects.
- Sync contact information between Instantly and Close CRM for data consistency.
What Instantly data can I access within Latenode workflows?
You can access prospect data, campaign performance metrics, and email sending statistics directly within Latenode for powerful workflow automation.
Are there any limitations to the Instantly and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data sync can take time depending on the volume of records.
- Complex custom fields might require JavaScript for optimal mapping.
- Rate limits of Instantly and Close CRM APIs may affect high-volume workflows.