How to connect Klaviyo and WordPress.com
Create a New Scenario to Connect Klaviyo and WordPress.com
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Klaviyo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Klaviyo or WordPress.com will be your first step. To do this, click "Choose an app," find Klaviyo or WordPress.com, and select the appropriate trigger to start the scenario.

Add the Klaviyo Node
Select the Klaviyo node from the app selection panel on the right.


Klaviyo

Add the WordPress.com Node
Next, click the plus (+) icon on the Klaviyo node, select WordPress.com from the list of available apps, and choose the action you need from the list of nodes within WordPress.com.


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Authenticate WordPress.com
Now, click the WordPress.com node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WordPress.com settings. Authentication allows you to use WordPress.com through Latenode.
Configure the Klaviyo and WordPress.com Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Klaviyo and WordPress.com Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Webhook response

Save and Activate the Scenario
After configuring Klaviyo, WordPress.com, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Klaviyo and WordPress.com integration works as expected. Depending on your setup, data should flow between Klaviyo and WordPress.com (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Klaviyo and WordPress.com
WordPress.com + Klaviyo + Facebook: When a new post is published on a WordPress.com site, it triggers a Klaviyo campaign to send an email promoting the post. This campaign is then advertised on Facebook.
WooCommerce + WordPress.com + Klaviyo: When a new order is created in WooCommerce, if the order is abandoned (not completed after a certain time), the customer's email is used to trigger a Klaviyo flow that sends abandoned cart recovery emails, reflecting WooCommerce activity on WordPress.
Klaviyo and WordPress.com integration alternatives

About Klaviyo
Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.
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About WordPress.com
Automate WordPress.com content management with Latenode. Automatically create posts, update pages, and manage comments based on triggers from other apps. Streamline content workflows & connect WordPress.com to your CRM, marketing tools, or databases. Scale publishing tasks with no-code ease or custom JavaScript logic.
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See how Latenode works
FAQ Klaviyo and WordPress.com
How can I connect my Klaviyo account to WordPress.com using Latenode?
To connect your Klaviyo account to WordPress.com on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Klaviyo and click on "Connect".
- Authenticate your Klaviyo and WordPress.com accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Klaviyo emails from new WordPress.com blog posts?
Yes! Latenode lets you instantly trigger targeted Klaviyo email flows when new content is published on WordPress.com, boosting engagement and driving traffic back to your site.
What types of tasks can I perform by integrating Klaviyo with WordPress.com?
Integrating Klaviyo with WordPress.com allows you to perform various tasks, including:
- Add new WordPress.com subscribers to a Klaviyo list automatically.
- Send personalized Klaviyo welcome emails upon WordPress.com registration.
- Update Klaviyo profiles based on WordPress.com user activity.
- Trigger Klaviyo campaigns for abandoned WordPress.com shopping carts.
- Segment Klaviyo audiences based on WordPress.com content engagement.
Can I use custom JavaScript to transform data between Klaviyo and WordPress.com?
Yes, Latenode’s JavaScript code blocks let you transform data and create complex logic not possible in simpler tools, extending your integration’s capabilities.
Are there any limitations to the Klaviyo and WordPress.com integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data sync depends on Klaviyo and WordPress.com API availability.
- Complex data transformations may require JavaScript coding skills.
- Large data volumes can impact workflow execution time.