How to connect Kommo and Google Analytics
Create a New Scenario to Connect Kommo and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Kommo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Kommo or Google Analytics will be your first step. To do this, click "Choose an app," find Kommo or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Kommo Node
Select the Kommo node from the app selection panel on the right.

Kommo
Add the Google Analytics Node
Next, click the plus (+) icon on the Kommo node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Kommo and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Kommo and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Kommo, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Kommo and Google Analytics integration works as expected. Depending on your setup, data should flow between Kommo and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Kommo and Google Analytics
Kommo + Google Analytics + Google Sheets: When a new lead is created in Kommo, retrieve data from Google Analytics using a report. Then, add the Kommo lead data along with the Google Analytics report data as a new row in Google Sheets for tracking marketing campaign performance and lead source.
Google Analytics + Kommo + Slack: When website traffic triggers a key event in Google Analytics, search for associated leads in Kommo. If a lead is found, send a message to a designated Slack channel alerting the sales team about the lead associated with traffic from the specific campaign. This allows for timely follow-up.
Kommo and Google Analytics integration alternatives
About Kommo
Integrate Kommo with Latenode to automate sales processes. Trigger actions in other apps when deals change status, or create Kommo leads from form submissions. Build custom workflows with no-code tools or JavaScript, scaling your sales automation without complex coding. Use Latenode's visual editor to connect Kommo to your entire tech stack.
Related categories
About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Kommo and Google Analytics
How can I connect my Kommo account to Google Analytics using Latenode?
To connect your Kommo account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Kommo and click on "Connect".
- Authenticate your Kommo and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend ROI using Kommo lead data?
Yes, you can! Latenode's visual editor and JavaScript blocks allow detailed ROI analysis, merging Kommo deal data with Google Analytics ad costs for clear insights.
What types of tasks can I perform by integrating Kommo with Google Analytics?
Integrating Kommo with Google Analytics allows you to perform various tasks, including:
- Automatically updating Google Analytics when a new lead is created in Kommo.
- Sending Kommo deal stage changes as events to Google Analytics.
- Tracking website conversions and attributing them to specific Kommo deals.
- Creating custom reports in Google Analytics based on Kommo data.
- Using Latenode AI to analyze the quality of leads from different traffic sources.
Can I send custom Kommo events to Google Analytics via Latenode?
Yes, you can. Latenode provides no-code blocks and JavaScript support, enabling you to send any Kommo event data to Google Analytics.
Are there any limitations to the Kommo and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from before the integration setup will not be automatically synced.
- Complex data transformations may require JavaScript coding knowledge.
- Google Analytics API limits may affect the frequency of data updates.