Livestorm and Facebook Conversions Integration

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Automatically send Livestorm event attendance data to Facebook Conversions for precise ad retargeting. Latenode's visual editor and affordable execution-based pricing make optimizing event ROI easier than ever. Extend functionality using JavaScript.

Swap Apps

Livestorm

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Livestorm and Facebook Conversions

Create a New Scenario to Connect Livestorm and Facebook Conversions

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Livestorm, triggered by another scenario, or executed manually (for testing purposes). In most cases, Livestorm or Facebook Conversions will be your first step. To do this, click "Choose an app," find Livestorm or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Livestorm Node

Select the Livestorm node from the app selection panel on the right.

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Livestorm

Configure the Livestorm

Click on the Livestorm node to configure it. You can modify the Livestorm URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Livestorm

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Sign In

Run node once

Add the Facebook Conversions Node

Next, click the plus (+) icon on the Livestorm node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Facebook Conversions

Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

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Facebook Conversions

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Run node once

Configure the Livestorm and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Conversions Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Livestorm and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Livestorm, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Livestorm and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Livestorm and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Livestorm and Facebook Conversions

Livestorm + HubSpot + Facebook Conversions: When a registrant attends a Livestorm webinar, their information is used to create or update a contact in HubSpot. This event is then sent to Facebook Conversions to improve ad targeting.

Facebook Conversions + Livestorm + Google Sheets: When a Facebook ad conversion occurs, and the person attends a Livestorm webinar, a row is added to a Google Sheet with the conversion and attendee information for analysis.

Livestorm and Facebook Conversions integration alternatives

About Livestorm

Use Livestorm in Latenode to automate webinar tasks. Register attendees, send follow-up emails, and track engagement automatically. Integrate Livestorm data with your CRM and marketing tools for a seamless workflow. Latenode's visual editor simplifies the process, replacing manual work with a scalable, no-code solution.

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

See how Latenode works

FAQ Livestorm and Facebook Conversions

How can I connect my Livestorm account to Facebook Conversions using Latenode?

To connect your Livestorm account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Livestorm and click on "Connect".
  • Authenticate your Livestorm and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track webinar registrations as Facebook Conversions events?

Yes, with Latenode, automatically send Livestorm registration data to Facebook Conversions. This enhanced tracking helps optimize ad campaigns and personalize marketing efforts, thanks to Latenode’s flexible data mapping.

What types of tasks can I perform by integrating Livestorm with Facebook Conversions?

Integrating Livestorm with Facebook Conversions allows you to perform various tasks, including:

  • Automatically sending Livestorm webinar attendance data to Facebook Conversions.
  • Creating custom audiences in Facebook based on Livestorm event participation.
  • Tracking the ROI of webinars by attributing conversions to specific Livestorm events.
  • Sending lead data from Livestorm webinars to Facebook Conversions for scoring.
  • Triggering Facebook ad campaigns based on Livestorm user engagement.

How do I handle Livestorm webinar cancellations on Facebook Conversions?

Latenode’s logic blocks let you create workflows to automatically update Facebook Conversions, ensuring accurate data and efficient ad spend based on the latest Livestorm statuses.

Are there any limitations to the Livestorm and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data sync depends on the API rate limits of Livestorm and Facebook Conversions.
  • Complex data transformations may require JavaScript coding in Latenode.
  • Historical data migration from Livestorm to Facebook Conversions might require manual setup.

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