Magento 2(OpenSource) and Facebook Conversions Integration

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Automatically send Magento 2(OpenSource) purchase data to Facebook Conversions for optimized ad campaigns and retargeting. Latenode’s visual editor and affordable pay-by-execution pricing make it easier to scale conversion tracking without breaking the bank, plus add custom logic using JavaScript.

Magento 2(OpenSource) + Facebook Conversions integration

Connect Magento 2(OpenSource) and Facebook Conversions in minutes with Latenode.

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Magento 2(OpenSource)

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Magento 2(OpenSource) and Facebook Conversions

Create a New Scenario to Connect Magento 2(OpenSource) and Facebook Conversions

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Magento 2(OpenSource), triggered by another scenario, or executed manually (for testing purposes). In most cases, Magento 2(OpenSource) or Facebook Conversions will be your first step. To do this, click "Choose an app," find Magento 2(OpenSource) or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Magento 2(OpenSource) Node

Select the Magento 2(OpenSource) node from the app selection panel on the right.

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Configure the Magento 2(OpenSource)

Click on the Magento 2(OpenSource) node to configure it. You can modify the Magento 2(OpenSource) URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Facebook Conversions Node

Next, click the plus (+) icon on the Magento 2(OpenSource) node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

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Configure the Magento 2(OpenSource) and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Magento 2(OpenSource) and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Magento 2(OpenSource), Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Magento 2(OpenSource) and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Magento 2(OpenSource) and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Magento 2(OpenSource) and Facebook Conversions

Magento 2 + Klaviyo + Facebook Conversions: Triggered by a new event in Klaviyo, such as a new purchase recorded through Klaviyo's event tracking, the flow adds the customer's profile to a specific list in Klaviyo for repeat customers. This action then triggers a Facebook Conversion event to optimize ad campaigns based on Klaviyo data.

Magento 2 + Facebook Conversions + Google Sheets: When a Facebook Conversion event occurs, data including the event details and associated Magento 2 product information can be added as a new row in a Google Sheet. This allows for tracking conversion data along with the relevant product details for performance analysis.

Magento 2(OpenSource) and Facebook Conversions integration alternatives

About Magento 2(OpenSource)

Automate Magento 2(OpenSource) order processing, inventory updates, or customer communication within Latenode. Sync product data, trigger email campaigns, or update databases. Solve complex e-commerce automation needs with visual flows, JavaScript, and direct API calls, avoiding manual tasks. Latenode brings scalability and customization beyond Magento's defaults.

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

See how Latenode works

FAQ Magento 2(OpenSource) and Facebook Conversions

How can I connect my Magento 2(OpenSource) account to Facebook Conversions using Latenode?

To connect your Magento 2(OpenSource) account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Magento 2(OpenSource) and click on "Connect".
  • Authenticate your Magento 2(OpenSource) and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track new Magento 2(OpenSource) orders in Facebook Conversions?

Yes, you can! Latenode lets you automatically send order data to Facebook Conversions, enhancing ad campaign optimization. This improves ROI by precisely attributing conversions.

What types of tasks can I perform by integrating Magento 2(OpenSource) with Facebook Conversions?

Integrating Magento 2(OpenSource) with Facebook Conversions allows you to perform various tasks, including:

  • Automatically sending new order data to Facebook as conversion events.
  • Tracking website visitor behavior and attributing it to marketing campaigns.
  • Creating custom audiences in Facebook based on Magento 2(OpenSource) purchase history.
  • Sending product-specific data to Facebook for dynamic product ads.
  • Updating Facebook Conversions API with customer lifetime value metrics.

What Magento 2(OpenSource) data can I access within Latenode workflows?

You can access customer data, product details, order information, and more to build advanced automations within Latenode.

Are there any limitations to the Magento 2(OpenSource) and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex Magento 2(OpenSource) setups with many custom fields may require custom JavaScript mapping.
  • Real-time data transfer depends on the API rate limits of both platforms.
  • Initial setup requires familiarity with both Magento 2(OpenSource) and Facebook Conversions APIs.

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