Magento and Klaviyo Integration

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Connect Magento to Klaviyo to automate personalized email marketing based on purchase history and customer behavior. Latenode's visual editor and JavaScript nodes allow advanced segmentation and custom logic, while its affordable pricing scales perfectly with your e-commerce growth.

Magento + Klaviyo integration

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Swap Apps

Magento

Klaviyo

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Magento and Klaviyo

Create a New Scenario to Connect Magento and Klaviyo

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Magento, triggered by another scenario, or executed manually (for testing purposes). In most cases, Magento or Klaviyo will be your first step. To do this, click "Choose an app," find Magento or Klaviyo, and select the appropriate trigger to start the scenario.

Add the Magento Node

Select the Magento node from the app selection panel on the right.

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Magento

Configure the Magento

Click on the Magento node to configure it. You can modify the Magento URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Magento

Sign In

Run node once

Add the Klaviyo Node

Next, click the plus (+) icon on the Magento node, select Klaviyo from the list of available apps, and choose the action you need from the list of nodes within Klaviyo.

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Authenticate Klaviyo

Now, click the Klaviyo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Klaviyo settings. Authentication allows you to use Klaviyo through Latenode.

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#2 Klaviyo

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Connect Klaviyo

Sign In

Run node once

Configure the Magento and Klaviyo Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Klaviyo Oauth 2.0

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Select an action *

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Map

The action ID

Run node once

Set Up the Magento and Klaviyo Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Magento, Klaviyo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Magento and Klaviyo integration works as expected. Depending on your setup, data should flow between Magento and Klaviyo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Magento and Klaviyo

Magento + Klaviyo + Slack: When a new order is placed in Magento, the customer is added to a welcome series list in Klaviyo. Simultaneously, a notification is sent to the sales team in Slack.

Klaviyo + Zendesk: When a profile is removed from a list in Klaviyo (unsubscribes), a ticket is created in Zendesk to follow up with the customer and understand the reason for unsubscribing.

Magento and Klaviyo integration alternatives

About Magento

Automate Magento tasks in Latenode. Sync product data, track orders, manage customers across your systems without code. Connect Magento to CRMs, marketing tools, and accounting software to streamline e-commerce operations. Use AI to personalize offers and segment audiences. Latenode’s visual editor makes automation simple, scalable, and cost-effective.

About Klaviyo

Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.

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FAQ Magento and Klaviyo

How can I connect my Magento account to Klaviyo using Latenode?

To connect your Magento account to Klaviyo on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Magento and click on "Connect".
  • Authenticate your Magento and Klaviyo accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Klaviyo emails on new Magento orders?

Yes, you can! Latenode's visual editor simplifies this. Trigger targeted Klaviyo emails based on Magento order data, enhancing customer engagement and boosting sales.

What types of tasks can I perform by integrating Magento with Klaviyo?

Integrating Magento with Klaviyo allows you to perform various tasks, including:

  • Automatically adding new Magento customers to Klaviyo lists.
  • Triggering personalized email flows based on purchase history.
  • Updating customer properties in Klaviyo from Magento data.
  • Segmenting customers in Klaviyo using Magento order details.
  • Sending abandoned cart emails triggered by Magento events.

How easily can I transform Magento data for Klaviyo using Latenode?

Very easily! Use Latenode's JavaScript blocks to transform and map Magento data to perfectly fit Klaviyo's requirements. No code needed for common conversions.

Are there any limitations to the Magento and Klaviyo integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration from Magento to Klaviyo may require manual configuration.
  • Complex data transformations might require JavaScript knowledge.
  • Real-time synchronization is subject to API rate limits of both platforms.

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