How to connect Mailchimp and AI Agent
Create a New Scenario to Connect Mailchimp and AI Agent
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or AI Agent will be your first step. To do this, click "Choose an app," find Mailchimp or AI Agent, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.

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Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the AI Agent Node
Next, click the plus (+) icon on the Mailchimp node, select AI Agent from the list of available apps, and choose the action you need from the list of nodes within AI Agent.

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Authenticate AI Agent
Now, click the AI Agent node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your AI Agent settings. Authentication allows you to use AI Agent through Latenode.
Configure the Mailchimp and AI Agent Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and AI Agent Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Mailchimp, AI Agent, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailchimp and AI Agent integration works as expected. Depending on your setup, data should flow between Mailchimp and AI Agent (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailchimp and AI Agent
Mailchimp + AI Agent + Slack: When a Mailchimp campaign receives new feedback via email replies (captured as new subscribers), the AI Agent analyzes the feedback's sentiment. A summary of the sentiment is then posted to a designated Slack channel for the team to review.
Google Sheets + AI Agent + Mailchimp: When a new row is added to a Google Sheet containing customer data, the AI Agent generates personalized email drafts. These drafts are then used to create and send a campaign via Mailchimp.
Mailchimp and AI Agent integration alternatives
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About AI Agent
Use AI Agent in Latenode to automate content creation, data analysis, or customer support. Configure agents with prompts, then integrate them into workflows. Unlike standalone solutions, Latenode lets you connect AI to any app, scale automatically, and customize with code where needed.
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See how Latenode works
FAQ Mailchimp and AI Agent
How can I connect my Mailchimp account to AI Agent using Latenode?
To connect your Mailchimp account to AI Agent on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailchimp and click on "Connect".
- Authenticate your Mailchimp and AI Agent accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I personalize email campaigns using AI-generated content?
Yes! Latenode lets you use AI Agent to dynamically generate content for Mailchimp emails. This boosts engagement and tailors messages at scale, powered by Latenode's flexible logic.
What types of tasks can I perform by integrating Mailchimp with AI Agent?
Integrating Mailchimp with AI Agent allows you to perform various tasks, including:
- Automatically generate email subject lines with AI for improved open rates.
- Use AI to create personalized email content based on subscriber data.
- Analyze campaign performance and generate AI-driven recommendations.
- Segment your audience using AI-powered insights from customer interactions.
- Automate lead nurturing with AI-optimized follow-up sequences.
How do I trigger workflows based on new Mailchimp subscribers?
Use the Mailchimp "New Subscriber" trigger in Latenode to instantly initiate workflows. This allows for automated welcome sequences or AI-driven onboarding.
Are there any limitations to the Mailchimp and AI Agent integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- AI Agent's content generation is subject to the accuracy of its training data.
- Rate limits apply to both Mailchimp and AI Agent APIs.
- Complex AI Agent workflows may require Latenode compute resources.