Mailchimp and Customer.io Integration

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Sync Mailchimp subscribers with Customer.io to hyper-personalize journeys based on email activity. Latenode's visual editor and affordable pricing make it easier to build and scale sophisticated marketing automations using custom logic and integrations.

Mailchimp + Customer.io integration

Connect Mailchimp and Customer.io in minutes with Latenode.

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Swap Apps

Mailchimp

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mailchimp and Customer.io

Create a New Scenario to Connect Mailchimp and Customer.io

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Customer.io will be your first step. To do this, click "Choose an app," find Mailchimp or Customer.io, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node

Select the Mailchimp node from the app selection panel on the right.

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Mailchimp

Configure the Mailchimp

Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Mailchimp

Sign In
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Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Mailchimp node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Mailchimp

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Connect Customer.io

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Run node once

Configure the Mailchimp and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Customer.io

Customer.io Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Mailchimp and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Webhook response

Save and Activate the Scenario

After configuring Mailchimp, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Mailchimp and Customer.io integration works as expected. Depending on your setup, data should flow between Mailchimp and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mailchimp and Customer.io

Mailchimp + Customer.io + Facebook Ads Campaign Management: When a subscriber clicks a link in a Mailchimp email, their information is updated in Customer.io. This triggers an update to the targeting of a Facebook Ads campaign to retarget engaged users.

Customer.io + Mailchimp + Slack: When a customer event is tracked in Customer.io, a Slack message is sent. Based on the event, the user is added to a specific nurturing sequence in Mailchimp.

Mailchimp and Customer.io integration alternatives

About Mailchimp

Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Mailchimp and Customer.io

How can I connect my Mailchimp account to Customer.io using Latenode?

To connect your Mailchimp account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mailchimp and click on "Connect".
  • Authenticate your Mailchimp and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Customer.io events from new Mailchimp subscribers?

Yes, you can! Latenode lets you instantly trigger Customer.io events based on new Mailchimp subscribers, personalizing customer journeys with real-time data using visual workflows.

What types of tasks can I perform by integrating Mailchimp with Customer.io?

Integrating Mailchimp with Customer.io allows you to perform various tasks, including:

  • Adding new Mailchimp subscribers to a Customer.io segment.
  • Updating Customer.io profiles with Mailchimp campaign activity.
  • Triggering personalized email sequences in Customer.io based on Mailchimp behavior.
  • Creating new Customer.io customers from Mailchimp subscribers.
  • Syncing custom field data between Mailchimp and Customer.io.

Can I use JavaScript to transform data between Mailchimp and Customer.io?

Yes, Latenode allows you to use JavaScript code blocks to transform data, ensuring seamless compatibility between Mailchimp and Customer.io.

Are there any limitations to the Mailchimp and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require advanced JavaScript knowledge.
  • Large data volumes could impact workflow execution time.
  • Real-time syncing depends on API rate limits of both platforms.

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