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Sync Mailchimp subscribers with Customer.io to hyper-personalize journeys based on email activity. Latenode's visual editor and affordable pricing make it easier to build and scale sophisticated marketing automations using custom logic and integrations.
Connect Mailchimp and Customer.io in minutes with Latenode.
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Create a New Scenario to Connect Mailchimp and Customer.io
In the workspace, click the βCreate New Scenarioβ button.
Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Customer.io will be your first step. To do this, click "Choose an app," find Mailchimp or Customer.io, and select the appropriate trigger to start the scenario.
Add the Mailchimp Node
Select the Mailchimp node from the app selection panel on the right.
Mailchimp
Configure the Mailchimp
Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Customer.io Node
Next, click the plus (+) icon on the Mailchimp node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.
Mailchimp
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Customer.io
Authenticate Customer.io
Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.
Configure the Mailchimp and Customer.io Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailchimp and Customer.io Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Customer.io
Trigger on Webhook
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Mailchimp
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Mailchimp, Customer.io, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Mailchimp and Customer.io integration works as expected. Depending on your setup, data should flow between Mailchimp and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Mailchimp + Customer.io + Facebook Ads Campaign Management: When a subscriber clicks a link in a Mailchimp email, their information is updated in Customer.io. This triggers an update to the targeting of a Facebook Ads campaign to retarget engaged users.
Customer.io + Mailchimp + Slack: When a customer event is tracked in Customer.io, a Slack message is sent. Based on the event, the user is added to a specific nurturing sequence in Mailchimp.
About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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About Customer.io
Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.
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How can I connect my Mailchimp account to Customer.io using Latenode?
To connect your Mailchimp account to Customer.io on Latenode, follow these steps:
Can I trigger Customer.io events from new Mailchimp subscribers?
Yes, you can! Latenode lets you instantly trigger Customer.io events based on new Mailchimp subscribers, personalizing customer journeys with real-time data using visual workflows.
What types of tasks can I perform by integrating Mailchimp with Customer.io?
Integrating Mailchimp with Customer.io allows you to perform various tasks, including:
Can I use JavaScript to transform data between Mailchimp and Customer.io?
Yes, Latenode allows you to use JavaScript code blocks to transform data, ensuring seamless compatibility between Mailchimp and Customer.io.
Are there any limitations to the Mailchimp and Customer.io integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: