Mailchimp and Magento Integration

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Sync Mailchimp subscribers with Magento customers to automate targeted campaigns based on purchase history. Latenode's visual editor makes complex segmentation easy, and affordable execution time lets you scale personalized marketing without breaking the bank.

Mailchimp + Magento integration

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Mailchimp

Magento

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mailchimp and Magento

Create a New Scenario to Connect Mailchimp and Magento

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailchimp, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailchimp or Magento will be your first step. To do this, click "Choose an app," find Mailchimp or Magento, and select the appropriate trigger to start the scenario.

Add the Mailchimp Node

Select the Mailchimp node from the app selection panel on the right.

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Mailchimp

Configure the Mailchimp

Click on the Mailchimp node to configure it. You can modify the Mailchimp URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Mailchimp

Sign In

Run node once

Add the Magento Node

Next, click the plus (+) icon on the Mailchimp node, select Magento from the list of available apps, and choose the action you need from the list of nodes within Magento.

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Authenticate Magento

Now, click the Magento node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Magento settings. Authentication allows you to use Magento through Latenode.

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Magento

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Connect Magento

Sign In

Run node once

Configure the Mailchimp and Magento Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Magento Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Mailchimp and Magento Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Mailchimp, Magento, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Mailchimp and Magento integration works as expected. Depending on your setup, data should flow between Mailchimp and Magento (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mailchimp and Magento

Mailchimp + Magento + Slack: When a new subscriber is added to Mailchimp, a corresponding customer profile is created in Magento. Then, a welcome message is sent to a specified Slack channel to notify the team about the new customer.

Magento + Mailchimp + Discord: When a new order is placed in Magento, the customer's email is used to find or create a subscriber in a specified Mailchimp list. A notification about the new order is then sent to a dedicated channel in Slack.

Mailchimp and Magento integration alternatives

About Mailchimp

Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.

About Magento

Automate Magento tasks in Latenode. Sync product data, track orders, manage customers across your systems without code. Connect Magento to CRMs, marketing tools, and accounting software to streamline e-commerce operations. Use AI to personalize offers and segment audiences. Latenode’s visual editor makes automation simple, scalable, and cost-effective.

See how Latenode works

FAQ Mailchimp and Magento

How can I connect my Mailchimp account to Magento using Latenode?

To connect your Mailchimp account to Magento on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mailchimp and click on "Connect".
  • Authenticate your Mailchimp and Magento accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically add new Magento customers to Mailchimp?

Yes, with Latenode you can effortlessly sync new Magento customers to Mailchimp using our visual builder. Benefit from automated list updates and targeted campaigns, boosting engagement.

What types of tasks can I perform by integrating Mailchimp with Magento?

Integrating Mailchimp with Magento allows you to perform various tasks, including:

  • Sync new Magento customers to Mailchimp lists automatically.
  • Trigger personalized welcome emails for new customers.
  • Update customer data in Mailchimp based on Magento orders.
  • Segment customers in Mailchimp based on Magento purchase history.
  • Send abandoned cart emails using Magento data.

CanIusetheMailchimpintegrationtoautomateemailcampaigncreation?

Yes! Latenode simplifies email automation with no-code blocks, AI steps, and JavaScript support for creating highly customized Mailchimp campaigns.

Are there any limitations to the Mailchimp and Magento integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex Magento setups with custom attributes might require JavaScript for full data mapping.
  • Mailchimp's API rate limits apply, potentially affecting high-volume data syncs.
  • Certain advanced Mailchimp features may require custom API calls within Latenode.

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