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Sync leads and customer data between Mailerlite and Customer.io for targeted campaigns. Latenode's visual editor and affordable execution pricing make complex segmentation and automation easy to scale while staying cost-effective.
Connect Mailerlite and Customer.io in minutes with Latenode.
Create Mailerlite to Customer.io workflow
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Create a New Scenario to Connect Mailerlite and Customer.io
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailerlite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailerlite or Customer.io will be your first step. To do this, click "Choose an app," find Mailerlite or Customer.io, and select the appropriate trigger to start the scenario.
Add the Mailerlite Node
Select the Mailerlite node from the app selection panel on the right.
Mailerlite
Configure the Mailerlite
Click on the Mailerlite node to configure it. You can modify the Mailerlite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Customer.io Node
Next, click the plus (+) icon on the Mailerlite node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.
Mailerlite
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Customer.io
Authenticate Customer.io
Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.
Configure the Mailerlite and Customer.io Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailerlite and Customer.io Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Customer.io
Trigger on Webhook
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Mailerlite
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Mailerlite, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailerlite and Customer.io integration works as expected. Depending on your setup, data should flow between Mailerlite and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Mailerlite + Customer.io + Slack: When a new subscriber is created in Mailerlite, this automation adds them to Customer.io and sends a welcome message to a Slack channel.
Customer.io + Mailerlite + Google Sheets: When a new customer is created or updated in Customer.io, their information is added to a Google Sheet, and then their contact information is synced to Mailerlite to enable email campaigns.
About Mailerlite
Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.
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About Customer.io
Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.
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How can I connect my Mailerlite account to Customer.io using Latenode?
To connect your Mailerlite account to Customer.io on Latenode, follow these steps:
Can I sync new Mailerlite subscribers to Customer.io?
Yes, easily. Latenode automates subscriber syncing, enriching Customer.io profiles with Mailerlite data in real-time, leading to more personalized customer journeys.
What types of tasks can I perform by integrating Mailerlite with Customer.io?
Integrating Mailerlite with Customer.io allows you to perform various tasks, including:
Can I use JavaScript to transform data between Mailerlite and Customer.io?
Yes! Latenode lets you use JavaScript to format and transform data between Mailerlite and Customer.io, enabling complex data manipulation without code.
Are there any limitations to the Mailerlite and Customer.io integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: