Mailerlite and Magento Integration

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Automatically add new Magento customers to Mailerlite for targeted campaigns. Latenode's visual editor makes complex segmentation simple, while affordable execution-based pricing helps scale marketing without cost concerns.

Mailerlite + Magento integration

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Mailerlite

Magento

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mailerlite and Magento

Create a New Scenario to Connect Mailerlite and Magento

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailerlite, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailerlite or Magento will be your first step. To do this, click "Choose an app," find Mailerlite or Magento, and select the appropriate trigger to start the scenario.

Add the Mailerlite Node

Select the Mailerlite node from the app selection panel on the right.

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Mailerlite

Configure the Mailerlite

Click on the Mailerlite node to configure it. You can modify the Mailerlite URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Mailerlite

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Connect Mailerlite

Sign In

Run node once

Add the Magento Node

Next, click the plus (+) icon on the Mailerlite node, select Magento from the list of available apps, and choose the action you need from the list of nodes within Magento.

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Mailerlite

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Magento

Authenticate Magento

Now, click the Magento node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Magento settings. Authentication allows you to use Magento through Latenode.

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Mailerlite

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Magento

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Connect Magento

Sign In

Run node once

Configure the Mailerlite and Magento Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Magento Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Mailerlite and Magento Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Webhook response

Save and Activate the Scenario

After configuring Mailerlite, Magento, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Mailerlite and Magento integration works as expected. Depending on your setup, data should flow between Mailerlite and Magento (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mailerlite and Magento

Magento + Mailerlite + Slack: When a new order is placed in Magento, the customer is added or updated in a Mailerlite list. A notification is then sent to a Slack channel to inform the sales team.

Magento + Mailerlite + Discord bot: When a new customer registers in Magento, they are added to a Mailerlite list. A welcome message is then sent via a Discord bot to a specific channel.

Mailerlite and Magento integration alternatives

About Mailerlite

Use Mailerlite in Latenode to automate email marketing tasks. Add subscribers, send targeted campaigns, and track results based on triggers from your CRM, database, or e-commerce platform. Latenode’s visual editor and code blocks offer flexible control over message personalization and flow logic without complex coding or per-action pricing.

About Magento

Automate Magento tasks in Latenode. Sync product data, track orders, manage customers across your systems without code. Connect Magento to CRMs, marketing tools, and accounting software to streamline e-commerce operations. Use AI to personalize offers and segment audiences. Latenode’s visual editor makes automation simple, scalable, and cost-effective.

See how Latenode works

FAQ Mailerlite and Magento

How can I connect my Mailerlite account to Magento using Latenode?

To connect your Mailerlite account to Magento on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mailerlite and click on "Connect".
  • Authenticate your Mailerlite and Magento accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically add new Magento customers to Mailerlite?

Yes, you can! Latenode's visual editor makes it easy to automate adding new Magento customers to Mailerlite, saving time and ensuring seamless marketing to every new buyer.

What types of tasks can I perform by integrating Mailerlite with Magento?

Integrating Mailerlite with Magento allows you to perform various tasks, including:

  • Adding new Magento customers to a Mailerlite group.
  • Triggering email campaigns based on purchase events.
  • Updating customer information in Mailerlite from Magento.
  • Segmenting subscribers based on Magento order history.
  • Sending abandoned cart emails via Mailerlite.

What data fields can I sync between Mailerlite and Magento?

You can sync customer names, email addresses, purchase history, order totals, and more, using Latenode's flexible data mapping.

Are there any limitations to the Mailerlite and Magento integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex custom Magento attributes might require JavaScript code.
  • High-volume data sync may be limited by the Mailerlite API rate limits.
  • Advanced segmentation requires accurate data in both systems.

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