How to connect Mailgun and Google Business Profile
Create a New Scenario to Connect Mailgun and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailgun, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailgun or Google Business Profile will be your first step. To do this, click "Choose an app," find Mailgun or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Mailgun Node
Select the Mailgun node from the app selection panel on the right.


Mailgun

Add the Google Business Profile Node
Next, click the plus (+) icon on the Mailgun node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


Mailgun
⚙

Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Mailgun and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailgun and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Google Business Profile
Trigger on Webhook
⚙

Mailgun
⚙
⚙
Iterator
⚙
Webhook response


Save and Activate the Scenario
After configuring Mailgun, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailgun and Google Business Profile integration works as expected. Depending on your setup, data should flow between Mailgun and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailgun and Google Business Profile
Mailgun + Google Business Profile + Slack: When a new bounce is detected in Mailgun, indicating a failed email delivery for a review request, a notification is sent to a designated Slack channel.
Google Business Profile + Mailgun + Google Sheets: Track new Google Business Profile reviews. Send weekly email reports via Mailgun and log review details to Google Sheets.
Mailgun and Google Business Profile integration alternatives

About Mailgun
Use Mailgun in Latenode to automate email sending within your workflows. Trigger emails based on data changes, form submissions, or scheduled events. Latenode lets you filter, format, and personalize messages using data from other apps, creating dynamic campaigns and notifications without complex coding. Scale your outreach affordably by paying only for execution time.
Similar apps
Related categories

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Related categories
See how Latenode works
FAQ Mailgun and Google Business Profile
How can I connect my Mailgun account to Google Business Profile using Latenode?
To connect your Mailgun account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailgun and click on "Connect".
- Authenticate your Mailgun and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Mailgun emails from new Google Business Profile reviews?
Yes, you can! With Latenode, instantly trigger personalized emails via Mailgun when new reviews appear on your Google Business Profile, enhancing customer engagement with automated, timely responses.
What types of tasks can I perform by integrating Mailgun with Google Business Profile?
Integrating Mailgun with Google Business Profile allows you to perform various tasks, including:
- Send thank you emails for positive Google Business Profile reviews.
- Alert internal teams of negative reviews via customized Mailgun alerts.
- Automatically update email lists based on customer interactions.
- Track customer sentiment across both Mailgun and Google Business Profile.
- Personalize email campaigns based on Google Business Profile feedback.
How do I handle bounced emails in my Mailgun workflows?
Latenode offers advanced error handling. Use conditional logic blocks to automatically retry failed Mailgun sends or trigger alternative actions based on bounce codes.
Are there any limitations to the Mailgun and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Mailgun and Google Business Profile still apply.
- Historical Google Business Profile data may require custom solutions.
- Complex workflow logic may require JavaScript or prompt-based AI steps.