How to connect Mailjet and Facebook Conversions
Create a New Scenario to Connect Mailjet and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mailjet, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mailjet or Facebook Conversions will be your first step. To do this, click "Choose an app," find Mailjet or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Mailjet Node
Select the Mailjet node from the app selection panel on the right.

Mailjet
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Mailjet node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Mailjet and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mailjet and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Mailjet
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Mailjet, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mailjet and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Mailjet and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mailjet and Facebook Conversions
Shopify + Mailjet + Facebook Conversions: When a new customer is created in Shopify, they are added to a Mailjet contact list for marketing emails. An event is then sent to Facebook Conversions to track the success of ads leading to new customers.
Facebook Conversions + Mailjet + Google Sheets: When a Facebook ad conversion event occurs, the details are logged in a Google Sheet. A tailored email is sent via Mailjet to the lead who converted, potentially offering a discount or further information. This ensures all conversions are tracked and followed up on.
Mailjet and Facebook Conversions integration alternatives
About Mailjet
Use Mailjet in Latenode to automate email sending based on triggers from other apps. Update contact lists, send personalized campaigns, and track results—all without code. Connect Mailjet to your CRM, database, or e-commerce platform for automated workflows. Latenode provides the flexibility and scale to manage complex email automations efficiently, with no per-step cost limitations.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Mailjet and Facebook Conversions
How can I connect my Mailjet account to Facebook Conversions using Latenode?
To connect your Mailjet account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mailjet and click on "Connect".
- Authenticate your Mailjet and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track email campaign conversions as Facebook events?
Yes, you can! Latenode's visual editor makes it easy to map Mailjet data to Facebook Conversions, allowing you to track email performance directly within your ad campaigns for optimized ROI.
What types of tasks can I perform by integrating Mailjet with Facebook Conversions?
Integrating Mailjet with Facebook Conversions allows you to perform various tasks, including:
- Automatically creating Facebook Custom Audiences from Mailjet contact lists.
- Triggering Facebook conversion events when users open specific Mailjet emails.
- Sending personalized Facebook ads based on Mailjet email engagement.
- Updating Facebook lead ads with data collected from Mailjet subscription forms.
- Tracking the ROI of email campaigns with detailed Facebook conversion data.
How does Latenode handle Mailjet's rate limits when syncing data?
Latenode features built-in rate limiting and error handling to manage Mailjet's API usage effectively, preventing errors and ensuring smooth data synchronization at scale.
Are there any limitations to the Mailjet and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data synchronization from Mailjet may require custom scripting.
- Advanced audience segmentation logic may necessitate JavaScript coding.
- Facebook Conversions API changes could require workflow adjustments.