How to connect ManyChat and Facebook Conversions
Create a New Scenario to Connect ManyChat and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a ManyChat, triggered by another scenario, or executed manually (for testing purposes). In most cases, ManyChat or Facebook Conversions will be your first step. To do this, click "Choose an app," find ManyChat or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the ManyChat Node
Select the ManyChat node from the app selection panel on the right.

ManyChat
Configure the ManyChat
Click on the ManyChat node to configure it. You can modify the ManyChat URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the ManyChat node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the ManyChat and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the ManyChat and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring ManyChat, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the ManyChat and Facebook Conversions integration works as expected. Depending on your setup, data should flow between ManyChat and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect ManyChat and Facebook Conversions
ManyChat + Facebook Conversions + Google Sheets: When a new or updated custom field is triggered in ManyChat, the Facebook Conversions API will send an event to track the conversion. The data is then logged into a Google Sheet for reporting and analysis.
Facebook Conversions + ManyChat + Slack: When Facebook Conversions sends an event, the automation finds a user in ManyChat using a custom field. A Slack message will be sent to a specified channel containing the user information.
ManyChat and Facebook Conversions integration alternatives
About ManyChat
Use ManyChat in Latenode to automate personalized messaging based on triggers from other apps. Sync contact data, manage chatbot flows based on CRM updates, or route leads to sales teams via Slack. Build flexible, scalable marketing automation without complex coding or per-step fees using Latenode’s visual editor.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ ManyChat and Facebook Conversions
How can I connect my ManyChat account to Facebook Conversions using Latenode?
To connect your ManyChat account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select ManyChat and click on "Connect".
- Authenticate your ManyChat and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track lead ad conversions from ManyChat?
Yes, you can! Latenode allows seamless data transfer, triggering Facebook Conversions events directly from ManyChat flows. This provides a clear view of ad performance and ROI, enhanced by Latenode's advanced logic capabilities.
What types of tasks can I perform by integrating ManyChat with Facebook Conversions?
Integrating ManyChat with Facebook Conversions allows you to perform various tasks, including:
- Automatically track new ManyChat subscribers as leads in Facebook Conversions.
- Record purchases made through ManyChat as conversion events.
- Segment audiences based on ManyChat interactions to optimize ad campaigns.
- Trigger custom conversion events based on specific user actions in ManyChat.
- Send personalized offers via ManyChat based on Facebook Conversions data.
How can I use JavaScript with my ManyChat automations?
Latenode allows you to add JavaScript code blocks to customize the logic of your ManyChat flows, enhancing their functionality with complex operations.
Are there any limitations to the ManyChat and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the speed of the respective APIs.
- Complex workflow configurations may require intermediate JavaScript knowledge.
- Custom conversion events must adhere to Facebook's data policies.