How to connect Microsoft Excel and Facebook Conversions
Create a New Scenario to Connect Microsoft Excel and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft Excel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft Excel or Facebook Conversions will be your first step. To do this, click "Choose an app," find Microsoft Excel or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Microsoft Excel Node
Select the Microsoft Excel node from the app selection panel on the right.


Microsoft Excel

Configure the Microsoft Excel
Click on the Microsoft Excel node to configure it. You can modify the Microsoft Excel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Microsoft Excel node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Microsoft Excel and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Microsoft Excel and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Microsoft Excel, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft Excel and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Microsoft Excel and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Microsoft Excel and Facebook Conversions
Microsoft Excel + Facebook Conversions + WooCommerce: When a new product is created in WooCommerce, its details are added as a new row in a Microsoft Excel table. When a customer purchases that product after clicking a Facebook ad (tracked via conversion event), that conversion event is sent to Facebook Conversions. This allows for tracking which Excel-sourced product listings lead to Facebook ad conversions and purchases.
Facebook Conversions + Microsoft Excel + Google Sheets: When a new conversion event is received from Facebook Conversions, the data is added as a new row in a Microsoft Excel table. Then, the data from the Excel table is summarized and visualized in Google Sheets to track campaign performance.
Microsoft Excel and Facebook Conversions integration alternatives

About Microsoft Excel
Automate Excel tasks within Latenode workflows. Read, update, or create spreadsheets directly. Use Excel data to trigger actions in other apps, generate reports, or update databases. No manual data entry; improve accuracy and save time by connecting Excel to other systems via Latenode's visual interface.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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FAQ Microsoft Excel and Facebook Conversions
How can I connect my Microsoft Excel account to Facebook Conversions using Latenode?
To connect your Microsoft Excel account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Microsoft Excel and click on "Connect".
- Authenticate your Microsoft Excel and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically upload lead data from Excel to Facebook Conversions?
Yes, you can! Latenode allows automated Excel uploads to Facebook Conversions, enhancing lead quality with AI-powered enrichment and custom JavaScript transformations.
What types of tasks can I perform by integrating Microsoft Excel with Facebook Conversions?
Integrating Microsoft Excel with Facebook Conversions allows you to perform various tasks, including:
- Automatically upload new Excel rows as Facebook Conversions events.
- Enrich Facebook Conversions data using Excel-based customer information.
- Schedule regular data imports from Excel to Facebook Conversions.
- Filter Excel data based on criteria before sending to Facebook.
- Update Facebook Conversions with calculated values from Excel formulas.
How do I handle large Excel files within Latenode efficiently?
Latenode excels at processing large files by streaming data, allowing efficient data handling that other platforms can't achieve easily.
Are there any limitations to the Microsoft Excel and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Excel formulas might require JavaScript conversion for optimal performance.
- Real-time updates depend on the chosen schedule frequency.
- Very large Excel files may require optimization for faster processing.