How to connect Microsoft SQL Server and Facebook Lead Ads
Create a New Scenario to Connect Microsoft SQL Server and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Microsoft SQL Server, triggered by another scenario, or executed manually (for testing purposes). In most cases, Microsoft SQL Server or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Microsoft SQL Server or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Microsoft SQL Server Node
Select the Microsoft SQL Server node from the app selection panel on the right.


Microsoft SQL Server

Configure the Microsoft SQL Server
Click on the Microsoft SQL Server node to configure it. You can modify the Microsoft SQL Server URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Microsoft SQL Server node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.


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Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Microsoft SQL Server and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Microsoft SQL Server and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Lead Ads
Trigger on Webhook
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Save and Activate the Scenario
After configuring Microsoft SQL Server, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Microsoft SQL Server and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Microsoft SQL Server and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Microsoft SQL Server and Facebook Lead Ads
Facebook Lead Ads + Microsoft SQL Server + Slack: When a new lead is submitted via Facebook Lead Ads, the lead's information is added as a new row in a Microsoft SQL Server database. Then, a notification is sent to a Slack channel to inform the sales team about the new lead.
Facebook Lead Ads + Microsoft SQL Server + Google Sheets: When a new lead is submitted through Facebook Lead Ads, the lead data is inserted into a Microsoft SQL Server database. Then, the new data is used to update a summary report in Google Sheets by adding a new row.
Microsoft SQL Server and Facebook Lead Ads integration alternatives

About Microsoft SQL Server
Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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FAQ Microsoft SQL Server and Facebook Lead Ads
How can I connect my Microsoft SQL Server account to Facebook Lead Ads using Latenode?
To connect your Microsoft SQL Server account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Microsoft SQL Server and click on "Connect".
- Authenticate your Microsoft SQL Server and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update my SQL database with new Facebook leads?
Yes, you can! Latenode enables real-time data synchronization, so new Facebook Lead Ads submissions instantly update your Microsoft SQL Server database, keeping your data current.
What types of tasks can I perform by integrating Microsoft SQL Server with Facebook Lead Ads?
Integrating Microsoft SQL Server with Facebook Lead Ads allows you to perform various tasks, including:
- Automatically backing up lead data to a secure SQL Server database.
- Triggering personalized email sequences based on lead information.
- Updating customer records with lead data for targeted marketing.
- Creating custom reports based on lead sources and engagement.
- Filtering leads based on criteria stored in your SQL Server.
Can Latenode handle complex data transformations for SQL Server?
Yes! Latenode's JavaScript and AI blocks enable complex data transformations, ensuring your Facebook leads match your Microsoft SQL Server schema.
Are there any limitations to the Microsoft SQL Server and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook's API can affect data retrieval speed.
- Large data migrations from Facebook Lead Ads to Microsoft SQL Server may require optimization.
- Custom JavaScript code might be needed for extremely complex data transformations.