How to connect Mixpanel and Instantly
Create a New Scenario to Connect Mixpanel and Instantly
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Instantly will be your first step. To do this, click "Choose an app," find Mixpanel or Instantly, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.


Mixpanel

Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instantly Node
Next, click the plus (+) icon on the Mixpanel node, select Instantly from the list of available apps, and choose the action you need from the list of nodes within Instantly.


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Instantly

Authenticate Instantly
Now, click the Instantly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instantly settings. Authentication allows you to use Instantly through Latenode.
Configure the Mixpanel and Instantly Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mixpanel and Instantly Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instantly
Trigger on Webhook
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Mixpanel, Instantly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Instantly integration works as expected. Depending on your setup, data should flow between Mixpanel and Instantly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mixpanel and Instantly
Mixpanel + Instantly + Slack: When a new lead is created in Instantly, their profile is created or updated in Mixpanel. Afterwards, a message is sent to a Slack channel to notify the team about the new lead.
Instantly + Mixpanel + Airtable: When a new lead is created in Instantly, track the event in Mixpanel and then create a record in Airtable to log the lead's information.
Mixpanel and Instantly integration alternatives

About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
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See how Latenode works
FAQ Mixpanel and Instantly
How can I connect my Mixpanel account to Instantly using Latenode?
To connect your Mixpanel account to Instantly on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mixpanel and click on "Connect".
- Authenticate your Mixpanel and Instantly accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Instantly campaigns from Mixpanel events?
Yes, you can! Latenode's visual editor makes it easy to trigger Instantly campaigns based on Mixpanel events, automating user outreach and boosting engagement.
What types of tasks can I perform by integrating Mixpanel with Instantly?
Integrating Mixpanel with Instantly allows you to perform various tasks, including:
- Automatically adding new Mixpanel users to Instantly email campaigns.
- Updating user properties in Instantly based on Mixpanel behavior.
- Triggering personalized email sequences based on Mixpanel event data.
- Segmenting Instantly audiences based on Mixpanel analytics insights.
- Sending custom welcome emails via Instantly on Mixpanel signup events.
Can I use JavaScript to transform data between Mixpanel and Instantly?
Yes! Latenode allows you to use JavaScript code blocks to transform data for advanced workflows between Mixpanel and Instantly.
Are there any limitations to the Mixpanel and Instantly integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require custom JavaScript coding.
- Rate limits of Mixpanel and Instantly APIs still apply within Latenode.
- Historical data synchronization requires a separate, custom workflow.