How to connect Mixpanel and Sendy
Create a New Scenario to Connect Mixpanel and Sendy
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Sendy will be your first step. To do this, click "Choose an app," find Mixpanel or Sendy, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.


Mixpanel

Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Sendy Node
Next, click the plus (+) icon on the Mixpanel node, select Sendy from the list of available apps, and choose the action you need from the list of nodes within Sendy.


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Sendy


Authenticate Sendy
Now, click the Sendy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sendy settings. Authentication allows you to use Sendy through Latenode.
Configure the Mixpanel and Sendy Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mixpanel and Sendy Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Sendy
Trigger on Webhook
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Webhook response


Save and Activate the Scenario
After configuring Mixpanel, Sendy, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Sendy integration works as expected. Depending on your setup, data should flow between Mixpanel and Sendy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mixpanel and Sendy
Mixpanel + Slack + Sendy: When a user enters a specific segment in Mixpanel, a notification is sent to a designated Slack channel to alert the marketing team. The team can then create a targeted campaign in Sendy to engage this new segment.
Sendy + Mixpanel + Google Sheets: Track Sendy campaign performance by logging campaign events in Mixpanel and Google Sheets. When a Sendy campaign is created, user profiles in Mixpanel are updated, and key metrics are recorded in a Google Sheet for analysis.
Mixpanel and Sendy integration alternatives

About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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About Sendy
Use Sendy in Latenode to automate email campaigns without complex coding. Trigger campaigns based on events in other apps (CRM, e-commerce). Latenode lets you process data, filter recipients, and personalize emails with JavaScript or AI nodes before sending via Sendy. Scale outreach efficiently and track results within your workflows.
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See how Latenode works
FAQ Mixpanel and Sendy
How can I connect my Mixpanel account to Sendy using Latenode?
To connect your Mixpanel account to Sendy on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mixpanel and click on "Connect".
- Authenticate your Mixpanel and Sendy accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger targeted email campaigns based on Mixpanel events?
Yes, you can! Latenode allows you to trigger Sendy email campaigns based on specific Mixpanel events, enhancing user engagement through personalized communication based on real-time behavior.
What types of tasks can I perform by integrating Mixpanel with Sendy?
Integrating Mixpanel with Sendy allows you to perform various tasks, including:
- Automatically adding new Mixpanel users to a Sendy mailing list.
- Sending personalized welcome emails via Sendy based on Mixpanel events.
- Updating user properties in Sendy based on Mixpanel user behavior.
- Segmenting Sendy subscribers based on Mixpanel cohorts.
- Triggering re-engagement campaigns via Sendy for inactive Mixpanel users.
HowdoestheJavascriptblockenhanceMixpaneldataanalysisinLatenode?
Latenode's JavaScript block allows for advanced data transformation and custom logic beyond Mixpanel's standard features, enabling deeper insights.
Are there any limitations to the Mixpanel and Sendy integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require JavaScript knowledge.
- Real-time data synchronization depends on the API rate limits of both services.
- Historical data migration between Mixpanel and Sendy is not directly supported.