How to connect Mixpanel and Zoho CRM
Create a New Scenario to Connect Mixpanel and Zoho CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Zoho CRM will be your first step. To do this, click "Choose an app," find Mixpanel or Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.


Mixpanel

Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho CRM Node
Next, click the plus (+) icon on the Mixpanel node, select Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Zoho CRM.


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Zoho CRM


Authenticate Zoho CRM
Now, click the Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho CRM settings. Authentication allows you to use Zoho CRM through Latenode.
Configure the Mixpanel and Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mixpanel and Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Zoho CRM
Trigger on Webhook
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Mixpanel
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Mixpanel, Zoho CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Zoho CRM integration works as expected. Depending on your setup, data should flow between Mixpanel and Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mixpanel and Zoho CRM
Mixpanel + Zoho CRM + Slack: When a user in Mixpanel performs a specific event, their profile is created or updated in Zoho CRM. Subsequently, a message is sent to a designated Slack channel to notify the sales team of a potential lead.
Zoho CRM + Mixpanel + Google Sheets: When a lead or contact is created or updated in Zoho CRM, an event is tracked in Mixpanel to monitor offline deal progress. Simultaneously, the lead/contact information is added as a new row in a Google Sheet for sales forecasting.
Mixpanel and Zoho CRM integration alternatives

About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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About Zoho CRM
Connect Zoho CRM to Latenode and automate your sales processes. Automatically update records, trigger email sequences, and sync data with other apps. Streamline lead management and reporting by combining Zoho CRM's features with Latenode's visual editor, AI assistance, and custom code options. Scale workflows affordably with flexible execution-based pricing.
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See how Latenode works
FAQ Mixpanel and Zoho CRM
How can I connect my Mixpanel account to Zoho CRM using Latenode?
To connect your Mixpanel account to Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mixpanel and click on "Connect".
- Authenticate your Mixpanel and Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Zoho CRM contacts from Mixpanel events?
Yes, you can! Latenode’s flexible workflows allow you to trigger updates in Zoho CRM based on specific Mixpanel events, keeping your CRM data synchronized and actionable.
What types of tasks can I perform by integrating Mixpanel with Zoho CRM?
Integrating Mixpanel with Zoho CRM allows you to perform various tasks, including:
- Create new Zoho CRM leads from identified Mixpanel users.
- Update contact properties in Zoho CRM based on Mixpanel event data.
- Trigger personalized email campaigns in Zoho CRM after key Mixpanel events.
- Segment Zoho CRM contacts based on Mixpanel user behavior analysis.
- Automatically log Mixpanel engagement data within Zoho CRM activities.
HowsecureistheMixpanelintegrationwithZohoCRMonLatenode?
Latenode uses secure authentication and encryption methods to protect your data during the Mixpanel and Zoho CRM integration process.
Are there any limitations to the Mixpanel and Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync is limited to what is exposed via the APIs.
- Complex data transformations may require custom JavaScript code.
- The number of API requests is subject to the rate limits of both platforms.