How to connect Odoo and Google Analytics
Create a New Scenario to Connect Odoo and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Odoo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Odoo or Google Analytics will be your first step. To do this, click "Choose an app," find Odoo or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Odoo Node
Select the Odoo node from the app selection panel on the right.

Odoo
Add the Google Analytics Node
Next, click the plus (+) icon on the Odoo node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Odoo and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Odoo and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Odoo, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Odoo and Google Analytics integration works as expected. Depending on your setup, data should flow between Odoo and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Odoo and Google Analytics
Odoo + Google Analytics + Google Sheets: When a new CRM lead is created in Odoo, track it as a key event in Google Analytics. Then, add the lead's information to a Google Sheet for consolidated sales reporting.
Google Analytics + Odoo + Slack: When Google Analytics detects a significant increase in website traffic, retrieve related campaign information from Odoo. Send a message to a Slack channel alerting the sales team, including the campaign details.
Odoo and Google Analytics integration alternatives
About Odoo
Automate Odoo tasks like creating invoices or updating inventory based on triggers from other apps. Latenode lets you connect Odoo to your workflows without code, adding logic and routing data as needed. Integrate Odoo with marketing tools, payment gateways, or CRMs for streamlined processes using Latenode's visual, scalable platform.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Odoo and Google Analytics
How can I connect my Odoo account to Google Analytics using Latenode?
To connect your Odoo account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Odoo and click on "Connect".
- Authenticate your Odoo and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Odoo sales conversions in Google Analytics?
Yes, you can! Latenode's visual editor lets you send Odoo sales data to Google Analytics automatically, providing clear insights into your customer journey.
What types of tasks can I perform by integrating Odoo with Google Analytics?
Integrating Odoo with Google Analytics allows you to perform various tasks, including:
- Send new Odoo contact data to Google Analytics as events.
- Track e-commerce conversions from Odoo orders in Google Analytics.
- Analyze marketing campaign performance using Odoo sales data.
- Automatically update Google Analytics with Odoo product information.
- Create custom reports in Google Analytics based on Odoo data.
How do I handle complex data transformations from Odoo?
Latenode offers JavaScript blocks for advanced transformations. Easily reshape Odoo data to fit Google Analytics requirements, all within a no-code environment.
Are there any limitations to the Odoo and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration requires custom workflow design.
- Google Analytics API quotas may affect high-volume data transfers.
- Custom Odoo modules might need adjusted field mappings.