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Connect Omnisend to Facebook to automate lead nurturing and custom audience targeting. Latenode’s visual editor simplifies complex logic, while affordable execution-based pricing makes scaling omnichannel campaigns cost-effective.
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Create a New Scenario to Connect Omnisend and Facebook
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Facebook will be your first step. To do this, click "Choose an app," find Omnisend or Facebook, and select the appropriate trigger to start the scenario.
Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.
Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Node
Next, click the plus (+) icon on the Omnisend node, select Facebook from the list of available apps, and choose the action you need from the list of nodes within Facebook.
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Authenticate Facebook
Now, click the Facebook node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook settings. Authentication allows you to use Facebook through Latenode.
Configure the Omnisend and Facebook Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Facebook Integration
Use various Latenode nodes to transform data and enhance your integration:
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AI Anthropic Claude 3
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Trigger on Webhook
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Omnisend
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, Facebook, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Facebook integration works as expected. Depending on your setup, data should flow between Omnisend and Facebook (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Shopify + Omnisend + Klaviyo: When a new customer is created in Shopify, their contact information is added to both Omnisend and Klaviyo. This ensures consistent customer data across marketing platforms for targeted campaigns.
Shopify + Omnisend + Facebook: When a new product is added to Shopify, send a promotional email via Omnisend to customers. Simultaneously, promote the new product on Facebook using custom audience.
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Facebook
Automate Facebook posting/engagement within Latenode workflows. Use it to monitor brand mentions, post content, or gather lead data automatically. Connect Facebook to other apps, like CRMs or data warehouses, to streamline social media management. Latenode's visual editor lets you design flexible scenarios without code, and its scaling architecture handles high volumes.
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How can I connect my Omnisend account to Facebook using Latenode?
To connect your Omnisend account to Facebook on Latenode, follow these steps:
Can I automatically add Omnisend subscribers to Facebook Custom Audiences?
Yes, you can! Latenode enables this automation, keeping your Facebook audiences updated in real-time based on Omnisend data. Benefit from targeted ad campaigns, driving conversions and ROI.
What types of tasks can I perform by integrating Omnisend with Facebook?
Integrating Omnisend with Facebook allows you to perform various tasks, including:
How do I handle errors between Omnisend and Facebook in Latenode?
Latenode provides robust error handling, allowing you to automatically retry failed tasks, send notifications, or trigger alternative workflows, ensuring reliable automation.
Are there any limitations to the Omnisend and Facebook integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: