How to connect Omnisend and Facebook Pages
Create a New Scenario to Connect Omnisend and Facebook Pages
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Facebook Pages will be your first step. To do this, click "Choose an app," find Omnisend or Facebook Pages, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Pages Node
Next, click the plus (+) icon on the Omnisend node, select Facebook Pages from the list of available apps, and choose the action you need from the list of nodes within Facebook Pages.

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Authenticate Facebook Pages
Now, click the Facebook Pages node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Pages settings. Authentication allows you to use Facebook Pages through Latenode.
Configure the Omnisend and Facebook Pages Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Facebook Pages Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Pages
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, Facebook Pages, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Facebook Pages integration works as expected. Depending on your setup, data should flow between Omnisend and Facebook Pages (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Facebook Pages
Shopify + Facebook Pages + Omnisend: When a new order is placed in Shopify, a post is created on the Facebook Page to announce the sale, and the customer is added or updated in Omnisend with order details.
Facebook Pages + Omnisend + Google Sheets: When a new post is added to a Facebook Page, this triggers a targeted email in Omnisend to specific customer segments based on engagement. The engagement data is then logged in Google Sheets for tracking.
Omnisend and Facebook Pages integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Facebook Pages
Automate Facebook Page management within Latenode workflows. Automatically post content, track engagement, and respond to comments using no-code tools. Integrate with other apps to build social media automation pipelines. Unlike standalone tools, Latenode lets you customize flows with JavaScript and scale easily, paying only for execution time.
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See how Latenode works
FAQ Omnisend and Facebook Pages
How can I connect my Omnisend account to Facebook Pages using Latenode?
To connect your Omnisend account to Facebook Pages on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Facebook Pages accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically send Facebook lead data to Omnisend?
Yes, you can! With Latenode, instantly sync Facebook leads to Omnisend, triggering personalized email sequences. Leverage Latenode's no-code editor and JavaScript blocks for data transformation.
What types of tasks can I perform by integrating Omnisend with Facebook Pages?
Integrating Omnisend with Facebook Pages allows you to perform various tasks, including:
- Add new Facebook leads to an Omnisend contact list.
- Send targeted Omnisend campaigns based on Facebook ad engagement.
- Create custom audiences in Facebook from Omnisend subscriber data.
- Track Omnisend email performance within Facebook analytics.
- Personalize Facebook ad content based on Omnisend email activity.
How does Latenode handle Omnisend contact list synchronization?
Latenode offers flexible, real-time Omnisend list syncing. Use advanced filters, JavaScript, and AI steps for enhanced list segmentation and management.
Are there any limitations to the Omnisend and Facebook Pages integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Facebook Pages API.
- Changes to Facebook's API may require workflow adjustments.
- Custom field mappings require careful configuration.