How to connect Omnisend and Instantly
Create a New Scenario to Connect Omnisend and Instantly
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Instantly will be your first step. To do this, click "Choose an app," find Omnisend or Instantly, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instantly Node
Next, click the plus (+) icon on the Omnisend node, select Instantly from the list of available apps, and choose the action you need from the list of nodes within Instantly.

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Authenticate Instantly
Now, click the Instantly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instantly settings. Authentication allows you to use Instantly through Latenode.
Configure the Omnisend and Instantly Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Instantly Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Omnisend, Instantly, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Omnisend and Instantly integration works as expected. Depending on your setup, data should flow between Omnisend and Instantly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Instantly
Omnisend + Instantly + Pipedrive: When a new subscriber is added to Omnisend, create a corresponding lead in Instantly for targeted cold email campaigns. Subsequently, update the lead's information in Pipedrive with details from both Omnisend and Instantly.
Instantly + Omnisend + Google Sheets: Log the results of Instantly campaigns (e.g., opens, clicks) and Omnisend email performance metrics into Google Sheets for detailed analysis and reporting. This will allow tracking campaign and email performance in one convenient location.
Omnisend and Instantly integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic โ all without per-step pricing limits.
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See how Latenode works
FAQ Omnisend and Instantly
How can I connect my Omnisend account to Instantly using Latenode?
To connect your Omnisend account to Instantly on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Instantly accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend campaigns from new Instantly leads?
Yes, you can! Latenode lets you visually automate this, adding custom logic or AI-powered content. Convert new Instantly leads faster with personalized Omnisend messaging.
What types of tasks can I perform by integrating Omnisend with Instantly?
Integrating Omnisend with Instantly allows you to perform various tasks, including:
- Automatically adding new Instantly leads to Omnisend contact lists.
- Triggering personalized Omnisend welcome series for Instantly sign-ups.
- Updating contact properties in Omnisend based on Instantly campaign results.
- Creating Omnisend segments based on Instantly lead engagement data.
- Sending SMS messages via Omnisend to Instantly leads who meet specific criteria.
What Omnisend events can trigger workflows inside of Latenode?
Latenode supports triggers on new subscribers, campaign sends, product views, and order placements in Omnisend. Build full-funnel automations easily.
Are there any limitations to the Omnisend and Instantly integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require custom JavaScript code.
- Real-time synchronization depends on API rate limits of both platforms.
- Initial setup requires understanding of both Omnisend and Instantly APIs.