How to connect Omnisend and Zapier
Create a New Scenario to Connect Omnisend and Zapier
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Zapier will be your first step. To do this, click "Choose an app," find Omnisend or Zapier, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zapier Node
Next, click the plus (+) icon on the Omnisend node, select Zapier from the list of available apps, and choose the action you need from the list of nodes within Zapier.

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Authenticate Zapier
Now, click the Zapier node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zapier settings. Authentication allows you to use Zapier through Latenode.
Configure the Omnisend and Zapier Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Zapier Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Omnisend, Zapier, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Zapier integration works as expected. Depending on your setup, data should flow between Omnisend and Zapier (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Zapier
Omnisend + Zapier + Google Sheets: Omnisend campaign performance data can be sent to Zapier, which then uses the data to add rows to a Google Sheet for reporting.
Zapier + Omnisend + Slack: Zapier watches for a specific event and triggers a tailored Omnisend campaign, then alerts the marketing team via a Slack channel message.
Omnisend and Zapier integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Zapier
Use Zapier within Latenode for extended app connectivity. Trigger Latenode workflows from 6000+ apps. Solve complex automation gaps by combining Zapier’s breadth with Latenode's advanced logic, like custom JS scripts, affordable pricing, and browser automation. Simplify intricate tasks that need more than basic Zapier steps.
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See how Latenode works
FAQ Omnisend and Zapier
How can I connect my Omnisend account to Zapier using Latenode?
To connect your Omnisend account to Zapier on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Zapier accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend emails from new Zapier form submissions?
Yes, you can! Latenode lets you visually build this automation with no-code, or add custom JavaScript for advanced logic, ensuring personalized email journeys triggered by form data.
What types of tasks can I perform by integrating Omnisend with Zapier?
Integrating Omnisend with Zapier allows you to perform various tasks, including:
- Adding new contacts to Omnisend from Zapier-connected lead sources.
- Updating contact properties in Omnisend based on Zapier triggers.
- Segmenting Omnisend contacts based on data received via Zapier.
- Triggering Omnisend automation workflows from Zapier events.
- Sending SMS messages via Omnisend based on Zapier data.
Can I use advanced logic with my Omnisend integration?
Yes! Latenode allows you to implement complex conditional logic, data transformations, and custom functions using JavaScript within your workflows.
Are there any limitations to the Omnisend and Zapier integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require some JavaScript coding knowledge.
- Rate limits of both Omnisend and Zapier APIs apply.
- Real-time synchronization depends on the polling frequency of Zapier.