How to connect OpenAI Responses and Google Business Profile
Create a New Scenario to Connect OpenAI Responses and Google Business Profile
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a OpenAI Responses, triggered by another scenario, or executed manually (for testing purposes). In most cases, OpenAI Responses or Google Business Profile will be your first step. To do this, click "Choose an app," find OpenAI Responses or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the OpenAI Responses Node
Select the OpenAI Responses node from the app selection panel on the right.

OpenAI Responses
Configure the OpenAI Responses
Click on the OpenAI Responses node to configure it. You can modify the OpenAI Responses URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the OpenAI Responses node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the OpenAI Responses and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the OpenAI Responses and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Google Business Profile
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring OpenAI Responses, Google Business Profile, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the OpenAI Responses and Google Business Profile integration works as expected. Depending on your setup, data should flow between OpenAI Responses and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect OpenAI Responses and Google Business Profile
Google Business Profile + OpenAI Responses + Slack: When a new or updated review is posted on Google Business Profile, use OpenAI to generate a response. Then, send the review and the generated response to a dedicated Slack channel.
Google Business Profile + OpenAI Responses + Google Sheets: When a new or updated review is posted on Google Business Profile, send the review content to OpenAI to generate a response. Save both the original review and the AI-generated response as a new row in a Google Sheet.
OpenAI Responses and Google Business Profile integration alternatives
About OpenAI Responses
Need AI-powered text generation? Use OpenAI Responses in Latenode to automate content creation, sentiment analysis, and data enrichment directly within your workflows. Streamline tasks like generating product descriptions or classifying customer feedback. Latenode lets you chain AI tasks with other services, adding logic and routing based on results โ all without code.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ OpenAI Responses and Google Business Profile
How can I connect my OpenAI Responses account to Google Business Profile using Latenode?
To connect your OpenAI Responses account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select OpenAI Responses and click on "Connect".
- Authenticate your OpenAI Responses and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile based on AI feedback?
Yes, you can! Latenode enables automated workflows, keeping your Google Business Profile fresh using AI-driven insights from OpenAI Responses, improving customer engagement.
What types of tasks can I perform by integrating OpenAI Responses with Google Business Profile?
Integrating OpenAI Responses with Google Business Profile allows you to perform various tasks, including:
- Analyze customer reviews and update business descriptions automatically.
- Generate responses to customer questions and post them to your profile.
- Create automated welcome messages for new customers using AI.
- Schedule posts based on sentiment analysis of recent customer feedback.
- Monitor brand mentions and respond appropriately via automated prompts.
How can I use AI to improve my Google Business Profile content?
Use OpenAI Responses in Latenode to generate engaging posts, descriptions, and FAQs, automatically updating your Google Business Profile to boost visibility.
Are there any limitations to the OpenAI Responses and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by OpenAI and Google Business Profile APIs may affect workflow speed.
- Custom field mapping beyond standard profile attributes may require JavaScript coding.
- AI-generated content requires careful review to ensure accuracy and brand consistency.