How to connect Ortto and Google Business Profile
Create a New Scenario to Connect Ortto and Google Business Profile
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Ortto, triggered by another scenario, or executed manually (for testing purposes). In most cases, Ortto or Google Business Profile will be your first step. To do this, click "Choose an app," find Ortto or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Ortto Node
Select the Ortto node from the app selection panel on the right.

Ortto
Add the Google Business Profile Node
Next, click the plus (+) icon on the Ortto node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Ortto and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Ortto and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Ortto, Google Business Profile, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Ortto and Google Business Profile integration works as expected. Depending on your setup, data should flow between Ortto and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Ortto and Google Business Profile
Ortto + Google Business Profile + Slack: When a new contact is created in Ortto, a review request is sent through Google Business Profile, and a notification is sent to a Slack channel to inform the team.
Google Business Profile + Ortto + Google Sheets: When a new or updated review is posted on Google Business Profile, the review details are added to Ortto as a custom event, and the data is saved in a Google Sheet for tracking and analysis.
Ortto and Google Business Profile integration alternatives
About Ortto
Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Ortto and Google Business Profile
How can I connect my Ortto account to Google Business Profile using Latenode?
To connect your Ortto account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Ortto and click on "Connect".
- Authenticate your Ortto and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Ortto campaigns from new Google reviews?
Yes, trigger Ortto campaigns based on positive Google Business Profile reviews. Latenode's real-time triggers and advanced filtering ensure timely and relevant customer engagement for increased conversions.
What types of tasks can I perform by integrating Ortto with Google Business Profile?
Integrating Ortto with Google Business Profile allows you to perform various tasks, including:
- Add new Ortto contacts from positive Google Business Profile reviews.
- Update Ortto contact properties with Google Business Profile review data.
- Send personalized Ortto emails based on Google Business Profile ratings.
- Create Ortto segments based on customer interactions via Google.
- Trigger internal notifications in Ortto for negative Google reviews.
What Ortto data can I access and use within Latenode workflows?
You can access contact data, segment memberships, campaign performance, and custom fields to build personalized automation flows within Latenode.
Are there any limitations to the Ortto and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile review data might not be immediately available.
- Rate limits imposed by Google Business Profile API may affect high-volume workflows.
- Custom field mappings require careful configuration to ensure data accuracy.