Pipedrive and Facebook Conversions Integration

90% cheaper with Latenode

AI agent that builds your workflows for you

Hundreds of apps to connect

Automatically send Pipedrive deal updates to Facebook Conversions for optimized ad campaigns. Latenode's visual editor and affordable pricing makes it easier to scale lead generation based on real sales data using advanced logic.

Swap Apps

Pipedrive

Facebook Conversions

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Do this.

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try it now

No credit card needed

Without restriction

How to connect Pipedrive and Facebook Conversions

Create a New Scenario to Connect Pipedrive and Facebook Conversions

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pipedrive, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pipedrive or Facebook Conversions will be your first step. To do this, click "Choose an app," find Pipedrive or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Pipedrive Node

Select the Pipedrive node from the app selection panel on the right.

+
1

Pipedrive

Configure the Pipedrive

Click on the Pipedrive node to configure it. You can modify the Pipedrive URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

+
1

Pipedrive

Node type

#1 Pipedrive

/

Name

Untitled

Connection *

Select

Map

Connect Pipedrive

Sign In
⏡

Run node once

Add the Facebook Conversions Node

Next, click the plus (+) icon on the Pipedrive node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

1

Pipedrive

βš™

+
2

Facebook Conversions

Authenticate Facebook Conversions

Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.

1

Pipedrive

βš™

+
2

Facebook Conversions

Node type

#2 Facebook Conversions

/

Name

Untitled

Connection *

Select

Map

Connect Facebook Conversions

Sign In
⏡

Run node once

Configure the Pipedrive and Facebook Conversions Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

1

Pipedrive

βš™

+
2

Facebook Conversions

Node type

#2 Facebook Conversions

/

Name

Untitled

Connection *

Select

Map

Connect Facebook Conversions

Facebook Conversions Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

⏡

Run node once

Set Up the Pipedrive and Facebook Conversions Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
5

JavaScript

βš™

6

AI Anthropic Claude 3

βš™

+
7

Facebook Conversions

1

Trigger on Webhook

βš™

2

Pipedrive

βš™

βš™

3

Iterator

βš™

+
4

Webhook response

Save and Activate the Scenario

After configuring Pipedrive, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Pipedrive and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Pipedrive and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Pipedrive and Facebook Conversions

Pipedrive + Facebook Conversions + Google Sheets: When a deal stage is updated in Pipedrive, send an event to Facebook Conversions and log the deal details in a Google Sheet for reporting purposes.

Facebook Conversions + Pipedrive + Slack: When a Facebook Conversion event is sent, a new lead is created in Pipedrive. The sales team is then notified via Slack to follow up on the new lead.

Pipedrive and Facebook Conversions integration alternatives

About Pipedrive

Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

See how Latenode works

FAQ Pipedrive and Facebook Conversions

How can I connect my Pipedrive account to Facebook Conversions using Latenode?

To connect your Pipedrive account to Facebook Conversions on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Pipedrive and click on "Connect".
  • Authenticate your Pipedrive and Facebook Conversions accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track ad spend based on Pipedrive deal stages?

Yes, you can! Latenode's flexible data mapping ensures accurate conversion tracking, allowing you to optimize ad spend based on real-time Pipedrive deal stage changes for better ROI.

What types of tasks can I perform by integrating Pipedrive with Facebook Conversions?

Integrating Pipedrive with Facebook Conversions allows you to perform various tasks, including:

  • Automatically create Facebook leads from new Pipedrive deals.
  • Update Facebook Custom Audiences based on Pipedrive deal stages.
  • Track conversion value from Pipedrive deals in Facebook Ads Manager.
  • Send custom conversion events to Facebook when a deal reaches a specific stage.
  • Dynamically adjust Facebook ad bids based on Pipedrive deal probability.

How does Latenode handle complex Pipedrive data structures?

Latenode's data transformation tools, including JavaScript blocks, allow you to parse and map even the most complex Pipedrive data structures for Facebook Conversions.

Are there any limitations to the Pipedrive and Facebook Conversions integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Facebook Conversions API has limits on the number of events processed per day.
  • Custom field mappings may require JavaScript coding for complex data transformations.
  • Historical data from Pipedrive may not be immediately available for Facebook reporting.

Try now