How to connect Pipedrive and Facebook Conversions
Create a New Scenario to Connect Pipedrive and Facebook Conversions
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pipedrive, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pipedrive or Facebook Conversions will be your first step. To do this, click "Choose an app," find Pipedrive or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Pipedrive Node
Select the Pipedrive node from the app selection panel on the right.


Pipedrive

Configure the Pipedrive
Click on the Pipedrive node to configure it. You can modify the Pipedrive URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Pipedrive node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Pipedrive and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Pipedrive and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Pipedrive
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Webhook response

Save and Activate the Scenario
After configuring Pipedrive, Facebook Conversions, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Pipedrive and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Pipedrive and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Pipedrive and Facebook Conversions
Pipedrive + Facebook Conversions + Google Sheets: When a deal stage is updated in Pipedrive, send an event to Facebook Conversions and log the deal details in a Google Sheet for reporting purposes.
Facebook Conversions + Pipedrive + Slack: When a Facebook Conversion event is sent, a new lead is created in Pipedrive. The sales team is then notified via Slack to follow up on the new lead.
Pipedrive and Facebook Conversions integration alternatives

About Pipedrive
Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Pipedrive and Facebook Conversions
How can I connect my Pipedrive account to Facebook Conversions using Latenode?
To connect your Pipedrive account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Pipedrive and click on "Connect".
- Authenticate your Pipedrive and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend based on Pipedrive deal stages?
Yes, you can! Latenode's flexible data mapping ensures accurate conversion tracking, allowing you to optimize ad spend based on real-time Pipedrive deal stage changes for better ROI.
What types of tasks can I perform by integrating Pipedrive with Facebook Conversions?
Integrating Pipedrive with Facebook Conversions allows you to perform various tasks, including:
- Automatically create Facebook leads from new Pipedrive deals.
- Update Facebook Custom Audiences based on Pipedrive deal stages.
- Track conversion value from Pipedrive deals in Facebook Ads Manager.
- Send custom conversion events to Facebook when a deal reaches a specific stage.
- Dynamically adjust Facebook ad bids based on Pipedrive deal probability.
How does Latenode handle complex Pipedrive data structures?
Latenode's data transformation tools, including JavaScript blocks, allow you to parse and map even the most complex Pipedrive data structures for Facebook Conversions.
Are there any limitations to the Pipedrive and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Facebook Conversions API has limits on the number of events processed per day.
- Custom field mappings may require JavaScript coding for complex data transformations.
- Historical data from Pipedrive may not be immediately available for Facebook reporting.