How to connect Pipefy and Google Business Profile
Create a New Scenario to Connect Pipefy and Google Business Profile
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Pipefy, triggered by another scenario, or executed manually (for testing purposes). In most cases, Pipefy or Google Business Profile will be your first step. To do this, click "Choose an app," find Pipefy or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Pipefy Node
Select the Pipefy node from the app selection panel on the right.


Pipefy

Add the Google Business Profile Node
Next, click the plus (+) icon on the Pipefy node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


Pipefy
β

Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Pipefy and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Pipefy and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
β
AI Anthropic Claude 3
β

Google Business Profile
Trigger on Webhook
β

Pipefy
β
β
Iterator
β
Webhook response


Save and Activate the Scenario
After configuring Pipefy, Google Business Profile, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Pipefy and Google Business Profile integration works as expected. Depending on your setup, data should flow between Pipefy and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Pipefy and Google Business Profile
Pipefy + Google Business Profile + Slack: When a card reaches the 'Done' phase in Pipefy, a post is created on Google Business Profile, and a notification is sent to a designated Slack channel to inform the team.
Google Business Profile + Pipefy + Google Sheets: When a new review is posted on Google Business Profile, a card is created in Pipefy to track the review, and the review data is added to a Google Sheet for analysis.
Pipefy and Google Business Profile integration alternatives

About Pipefy
Orchestrate Pipefy process management inside Latenode for end-to-end automation. Trigger flows on card changes, create new cards from external data, and sync Pipefy data with other apps. Bypass manual updates and build complex workflows using visual tools, code, or AI β without step limits or vendor lock-in.
Related categories

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Related categories
See how Latenode works
FAQ Pipefy and Google Business Profile
How can I connect my Pipefy account to Google Business Profile using Latenode?
To connect your Pipefy account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Pipefy and click on "Connect".
- Authenticate your Pipefy and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Google Business Profile based on Pipefy deals?
Yes, you can! Latenode allows dynamic updates using data from Pipefy, ensuring your Google Business Profile reflects the most current promotions and business information. Automate the process and save time.
What types of tasks can I perform by integrating Pipefy with Google Business Profile?
Integrating Pipefy with Google Business Profile allows you to perform various tasks, including:
- Create Google posts from new Pipefy cards.
- Update business hours from Pipefy records.
- Add Q&A entries based on Pipefy feedback.
- Sync contact details from Pipefy to GBP.
- Trigger GBP review requests on deal closure.
How do I handle errors during Pipefy or GBP automation?
Latenode offers robust error handling, allowing you to retry failed steps, send alerts, or trigger alternative workflows for seamless automation.
Are there any limitations to the Pipefy and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Business Profile API call limits apply.
- Some Pipefy data types may require transformation.
- Initial setup requires appropriate GBP permissions.