Productboard and Instantly Integration

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Automatically enrich Instantly lead data with prioritized feature requests from Productboard, ensuring sales targets align with user needs. Latenode’s visual editor and affordable execution pricing make this integration scalable.

Swap Apps

Productboard

Instantly

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Productboard and Instantly

Create a New Scenario to Connect Productboard and Instantly

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Productboard, triggered by another scenario, or executed manually (for testing purposes). In most cases, Productboard or Instantly will be your first step. To do this, click "Choose an app," find Productboard or Instantly, and select the appropriate trigger to start the scenario.

Add the Productboard Node

Select the Productboard node from the app selection panel on the right.

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Configure the Productboard

Click on the Productboard node to configure it. You can modify the Productboard URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Productboard

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Run node once

Add the Instantly Node

Next, click the plus (+) icon on the Productboard node, select Instantly from the list of available apps, and choose the action you need from the list of nodes within Instantly.

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Authenticate Instantly

Now, click the Instantly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instantly settings. Authentication allows you to use Instantly through Latenode.

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Connect Instantly

Sign In

Run node once

Configure the Productboard and Instantly Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Productboard and Instantly Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Productboard, Instantly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Productboard and Instantly integration works as expected. Depending on your setup, data should flow between Productboard and Instantly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Productboard and Instantly

Productboard + Instantly + Slack: When a new feature is requested in Productboard, trigger a search for leads in Instantly. If leads are found, send a Slack notification to a channel to alert the team about potential campaign adjustments based on the new feature request.

Instantly + Productboard + Airtable: When a new lead is created in Instantly, create a note in Productboard linking to the lead. Then, create a record in Airtable to log campaign data, connecting it to the Productboard note for impact analysis.

Productboard and Instantly integration alternatives

About Productboard

Sync Productboard insights into Latenode to automate product development workflows. Track feature requests, prioritize tasks, and trigger actions in other apps (like Jira or Slack) based on user feedback. Build custom reports and alerts using Latenode's visual editor, making feedback actionable across teams without manual data wrangling.

About Instantly

Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.

See how Latenode works

FAQ Productboard and Instantly

How can I connect my Productboard account to Instantly using Latenode?

To connect your Productboard account to Instantly on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Productboard and click on "Connect".
  • Authenticate your Productboard and Instantly accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I sync Productboard features to Instantly leads?

Yes, you can! Latenode allows you to sync Productboard features with Instantly lead data, automating outreach. This ensures your sales team targets leads interested in specific, newly released features.

What types of tasks can I perform by integrating Productboard with Instantly?

Integrating Productboard with Instantly allows you to perform various tasks, including:

  • Automatically add new leads to Instantly based on Productboard feature votes.
  • Trigger personalized email campaigns in Instantly for users requesting features.
  • Update lead information in Instantly based on Productboard feature status changes.
  • Create new Instantly leads from Productboard feedback submissions automatically.
  • Send summary reports from Productboard to Instantly for sales team alignment.

How does Latenode handle Productboard's API rate limits?

Latenode uses smart queueing and error handling to manage Productboard API rate limits, preventing workflow interruptions and ensuring reliable data flow.

Are there any limitations to the Productboard and Instantly integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration might require custom scripting.
  • Complex Productboard custom fields might need advanced mapping.
  • Instantly's plan limits may restrict the number of leads you can sync.

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