How to connect QuickBooks and Google Business Profile
Create a New Scenario to Connect QuickBooks and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a QuickBooks, triggered by another scenario, or executed manually (for testing purposes). In most cases, QuickBooks or Google Business Profile will be your first step. To do this, click "Choose an app," find QuickBooks or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the QuickBooks Node
Select the QuickBooks node from the app selection panel on the right.

QuickBooks
Configure the QuickBooks
Click on the QuickBooks node to configure it. You can modify the QuickBooks URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the QuickBooks node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the QuickBooks and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the QuickBooks and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring QuickBooks, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the QuickBooks and Google Business Profile integration works as expected. Depending on your setup, data should flow between QuickBooks and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect QuickBooks and Google Business Profile
QuickBooks + Google Business Profile + Slack: When a new payment is recorded in QuickBooks, automatically create a thank you post on Google Business Profile and send a notification to a dedicated Slack channel.
Google Business Profile + QuickBooks + Google Sheets: When a new review is posted on Google Business Profile, the review details are added to a Google Sheet. If the reviewer is not an existing customer in QuickBooks, a new customer profile is created.
QuickBooks and Google Business Profile integration alternatives
About QuickBooks
Use QuickBooks within Latenode to automate accounting tasks. Sync invoices, track payments, and manage customer data across platforms. Automate data entry and reporting with no-code tools or custom JavaScript. Connect QuickBooks to your CRM, e-commerce, or payment gateways for streamlined financial workflows that scale easily.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ QuickBooks and Google Business Profile
How can I connect my QuickBooks account to Google Business Profile using Latenode?
To connect your QuickBooks account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select QuickBooks and click on "Connect".
- Authenticate your QuickBooks and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update my Google Business Profile from QuickBooks?
Yes, you can! Latenode's visual editor simplifies data syncing. Automatically update your Google Business Profile with new QuickBooks customer info for accurate and consistent business details.
What types of tasks can I perform by integrating QuickBooks with Google Business Profile?
Integrating QuickBooks with Google Business Profile allows you to perform various tasks, including:
- Sync customer data from QuickBooks to Google Business Profile.
- Update business hours on Google Business Profile based on QuickBooks data.
- Post new product offerings from QuickBooks to Google Business Profile.
- Track customer reviews and feedback within QuickBooks.
- Generate reports combining financial and customer engagement data.
Can I use JavaScript code to extend QuickBooks integration?
Yes! Latenode allows you to enhance QuickBooks integration with custom JavaScript. Tailor the integration to your specific business needs.
Are there any limitations to the QuickBooks and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time updates depend on the API limits of QuickBooks and Google Business Profile.
- Complex data transformations may require JavaScript knowledge.
- Historical data migration might require additional setup.