Salesforce and Google Business Profile Integration

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Automatically update your Google Business Profile with new Salesforce customer data using Latenode. Keep business listings current while saving time. Easily customize data flows and scale your automation using JavaScript nodes and flexible API integrations.

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Salesforce

Google Business Profile

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Salesforce and Google Business Profile

Create a New Scenario to Connect Salesforce and Google Business Profile

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Salesforce, triggered by another scenario, or executed manually (for testing purposes). In most cases, Salesforce or Google Business Profile will be your first step. To do this, click "Choose an app," find Salesforce or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Salesforce Node

Select the Salesforce node from the app selection panel on the right.

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Configure the Salesforce

Click on the Salesforce node to configure it. You can modify the Salesforce URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Google Business Profile Node

Next, click the plus (+) icon on the Salesforce node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile

Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.

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Configure the Salesforce and Google Business Profile Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Business Profile Oauth 2.0

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The action ID

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Set Up the Salesforce and Google Business Profile Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Salesforce, Google Business Profile, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Salesforce and Google Business Profile integration works as expected. Depending on your setup, data should flow between Salesforce and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Salesforce and Google Business Profile

Salesforce + Google Business Profile + Slack: When a new lead is created in Salesforce, the automation checks if there is a Google Business Profile review containing the lead's company name or other keywords. If a matching review is found, a notification is sent to a Slack channel to alert the sales team.

Google Business Profile + Google Sheets + Salesforce: When a new review is posted or an existing one is updated on Google Business Profile, the review details are added to a Google Sheet. Simultaneously, a new lead is created or updated in Salesforce with the review information.

Salesforce and Google Business Profile integration alternatives

About Salesforce

Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.

About Google Business Profile

Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

Salesforce + Google Business Profile integration

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FAQ Salesforce and Google Business Profile

How can I connect my Salesforce account to Google Business Profile using Latenode?

To connect your Salesforce account to Google Business Profile on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Salesforce and Google Business Profile.
  • Authenticate your Salesforce and Google Business Profile accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I update Google Business Profile from new Salesforce leads?

Yes, you can! Latenode's visual editor makes it simple to trigger updates to your Google Business Profile listing directly from new leads captured in Salesforce, ensuring consistent branding and contact information.

What types of tasks can I perform by integrating Salesforce with Google Business Profile?

Integrating Salesforce with Google Business Profile allows you to perform various tasks, including:

  • Automatically update Google Business Profile with new customer data from Salesforce.
  • Create Salesforce leads from customer interactions tracked in Google Business Profile.
  • Send personalized thank-you messages via Google Business Profile upon a Salesforce opportunity close.
  • Monitor customer reviews on Google Business Profile and log them in Salesforce.
  • Sync Salesforce campaign data to target promotions on Google Business Profile.

How does Latenode handle Salesforce API limits?

Latenode's robust queueing system manages API calls efficiently, preventing you from exceeding Salesforce API limits and ensuring smooth operation.

Are there any limitations to the Salesforce and Google Business Profile integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data synchronization depends on the Salesforce and Google Business Profile API availability.
  • Complex data transformations may require JavaScript coding within Latenode.
  • Initial setup requires admin permissions for both Salesforce and Google Business Profile.

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