Sendgrid and Instantly Integration

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Connect Instantly with Sendgrid to automate personalized email sequences triggered by lead generation. Latenode's visual editor and affordable pricing make custom campaigns scalable, enhancing outreach with JavaScript and AI.

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Sendgrid

Instantly

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Sendgrid and Instantly

Create a New Scenario to Connect Sendgrid and Instantly

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendgrid, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendgrid or Instantly will be your first step. To do this, click "Choose an app," find Sendgrid or Instantly, and select the appropriate trigger to start the scenario.

Add the Sendgrid Node

Select the Sendgrid node from the app selection panel on the right.

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Configure the Sendgrid

Click on the Sendgrid node to configure it. You can modify the Sendgrid URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Sendgrid

Sign In
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Run node once

Add the Instantly Node

Next, click the plus (+) icon on the Sendgrid node, select Instantly from the list of available apps, and choose the action you need from the list of nodes within Instantly.

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Authenticate Instantly

Now, click the Instantly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instantly settings. Authentication allows you to use Instantly through Latenode.

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Connect Instantly

Sign In
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Run node once

Configure the Sendgrid and Instantly Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Instantly Oauth 2.0

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Change

Select an action *

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The action ID

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Run node once

Set Up the Sendgrid and Instantly Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Sendgrid, Instantly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Sendgrid and Instantly integration works as expected. Depending on your setup, data should flow between Sendgrid and Instantly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Sendgrid and Instantly

Sendgrid + Instantly + Google Sheets: Track email campaign stats. When a new lead is created in Instantly, search for corresponding campaign stats in Sendgrid. Add this data as a new row in Google Sheets for consolidated reporting.

Instantly + Sendgrid + Slack: Alert sales team when Instantly detects a reply to an email. Checks if the contact exists in Sendgrid. If the contact isn't found, a Slack message is sent to the sales team.

Sendgrid and Instantly integration alternatives

About Sendgrid

Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.

About Instantly

Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic β€” all without per-step pricing limits.

Sendgrid + Instantly integration

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FAQ Sendgrid and Instantly

How can I connect my Sendgrid account to Instantly using Latenode?

To connect your Sendgrid account to Instantly on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Sendgrid and click on "Connect".
  • Authenticate your Sendgrid and Instantly accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically send personalized emails after new Instantly lead capture?

Yes, you can! Latenode's visual editor makes it simple. Use data from Instantly to trigger personalized Sendgrid emails, improving engagement and conversion rates instantly.

What types of tasks can I perform by integrating Sendgrid with Instantly?

Integrating Sendgrid with Instantly allows you to perform various tasks, including:

  • Automatically adding new Instantly leads to a Sendgrid contact list.
  • Sending automated welcome emails via Sendgrid upon Instantly lead signup.
  • Tracking email engagement from Sendgrid within Instantly campaigns.
  • Creating personalized email sequences in Sendgrid based on Instantly data.
  • Triggering Instantly actions based on Sendgrid email opens or clicks.

How does Latenode handle Sendgrid email bounce and failure notifications?

Latenode can automatically process Sendgrid bounce notifications, updating lead statuses in Instantly and preventing future sends to invalid addresses.

Are there any limitations to the Sendgrid and Instantly integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex email template designs may require HTML knowledge.
  • High email sending volumes can be subject to Sendgrid's rate limits.
  • Instantly API limitations may affect the speed of data synchronization.

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