Sendinblue and Google Ads Integration

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Automatically add new Sendinblue contacts to Google Ads customer lists for tailored retargeting. Latenode's visual editor and affordable pricing make it easy to build scalable marketing automations without complex code or per-step fees.

Sendinblue + Google Ads integration

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Sendinblue

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Sendinblue and Google Ads

Create a New Scenario to Connect Sendinblue and Google Ads

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendinblue, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendinblue or Google Ads will be your first step. To do this, click "Choose an app," find Sendinblue or Google Ads, and select the appropriate trigger to start the scenario.

Add the Sendinblue Node

Select the Sendinblue node from the app selection panel on the right.

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Sendinblue

Configure the Sendinblue

Click on the Sendinblue node to configure it. You can modify the Sendinblue URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Sendinblue

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Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Sendinblue node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Run node once

Configure the Sendinblue and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Ads Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Sendinblue and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Sendinblue, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Sendinblue and Google Ads integration works as expected. Depending on your setup, data should flow between Sendinblue and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Sendinblue and Google Ads

Shopify + Google Ads + Sendinblue: When a new product is created in Shopify, a customer list is created in Google Ads, and a promotional email is sent via Sendinblue to announce the new product.

Google Ads + Sendinblue + Salesforce: When a contact is added to a Google Ads customer list, they are also added or updated in Sendinblue for email nurturing. Finally, a new lead is created in Salesforce to reflect this new lead generation activity.

Sendinblue and Google Ads integration alternatives

About Sendinblue

Automate email marketing and SMS campaigns using Sendinblue in Latenode. Trigger targeted communications based on data from any source. Easily manage contacts, personalize messages, and track results within automated workflows. Connect it to your CRM or database and optimize lead nurturing without complex coding.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ Sendinblue and Google Ads

How can I connect my Sendinblue account to Google Ads using Latenode?

To connect your Sendinblue account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Sendinblue and click on "Connect".
  • Authenticate your Sendinblue and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I retarget Sendinblue contacts with Google Ads campaigns?

Yes, you can! Latenode lets you sync Sendinblue contacts to Google Ads for targeted retargeting campaigns, improving ad relevance and ROI with advanced segmentation.

What types of tasks can I perform by integrating Sendinblue with Google Ads?

Integrating Sendinblue with Google Ads allows you to perform various tasks, including:

  • Automatically adding new Sendinblue subscribers to Google Ads remarketing lists.
  • Creating personalized ad campaigns based on Sendinblue email engagement.
  • Tracking ad conversions and attributing them back to Sendinblue email campaigns.
  • Pausing Google Ads campaigns when users unsubscribe in Sendinblue.
  • Updating Google Ads customer match lists with new Sendinblue contact data.

How do I handle errors when integrating Sendinblue on Latenode?

Latenode provides detailed error logs and notifications, allowing you to quickly identify and resolve integration issues and maintain smooth data flow.

Are there any limitations to the Sendinblue and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Google Ads API usage limits may impact high-volume data synchronization.
  • Complex audience segmentations in Sendinblue may require custom logic.
  • Real-time data synchronization depends on the API request frequency.

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