Sendy and Customer.io Integration

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Sync new Sendy subscribers to Customer.io and personalize onboarding flows. Latenode’s visual editor simplifies complex logic and scales affordably, while JavaScript support allows advanced customization.

Sendy + Customer.io integration

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Swap Apps

Sendy

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Sendy and Customer.io

Create a New Scenario to Connect Sendy and Customer.io

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Sendy, triggered by another scenario, or executed manually (for testing purposes). In most cases, Sendy or Customer.io will be your first step. To do this, click "Choose an app," find Sendy or Customer.io, and select the appropriate trigger to start the scenario.

Add the Sendy Node

Select the Sendy node from the app selection panel on the right.

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Sendy

Configure the Sendy

Click on the Sendy node to configure it. You can modify the Sendy URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Sendy

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Connect Sendy

Sign In

Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Sendy node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Sendy

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Sendy

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Customer.io

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Connection *

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Connect Customer.io

Sign In

Run node once

Configure the Sendy and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Customer.io

Customer.io Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Sendy and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Webhook response

Save and Activate the Scenario

After configuring Sendy, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Sendy and Customer.io integration works as expected. Depending on your setup, data should flow between Sendy and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Sendy and Customer.io

Sendy + Customer.io + Slack: When a new subscriber is added to a Sendy list, their information is added or updated in Customer.io, and a notification is sent to a Slack channel to inform the marketing team.

Customer.io + Sendy + Google Sheets: When a new customer is created or updated in Customer.io, their subscription status from Sendy is retrieved, and both sets of data are logged in a Google Sheet for reporting purposes.

Sendy and Customer.io integration alternatives

About Sendy

Use Sendy in Latenode to automate email campaigns without complex coding. Trigger campaigns based on events in other apps (CRM, e-commerce). Latenode lets you process data, filter recipients, and personalize emails with JavaScript or AI nodes before sending via Sendy. Scale outreach efficiently and track results within your workflows.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Sendy and Customer.io

How can I connect my Sendy account to Customer.io using Latenode?

To connect your Sendy account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Sendy and click on "Connect".
  • Authenticate your Sendy and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I personalize Customer.io messages based on Sendy campaign engagement?

Yes, you can! Latenode allows you to trigger personalized Customer.io messages based on Sendy campaign opens or clicks, boosting engagement and conversions with relevant content.

What types of tasks can I perform by integrating Sendy with Customer.io?

Integrating Sendy with Customer.io allows you to perform various tasks, including:

  • Automatically adding new Sendy subscribers to a Customer.io segment.
  • Triggering a Customer.io sequence when a subscriber unsubscribes in Sendy.
  • Updating Customer.io profiles with custom fields from Sendy campaign data.
  • Creating personalized Customer.io messages based on Sendy campaign performance.
  • Segmenting Customer.io users based on their Sendy email engagement.

HowdoIhandlebouncesfromSendyinCustomer.iowithLatenodeautomation?

Latenode lets you automatically remove bounced Sendy emails from Customer.io lists, maintaining list hygiene and improving deliverability without manual intervention.

Are there any limitations to the Sendy and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration between Sendy and Customer.io may require custom scripting.
  • Complex data transformations might necessitate JavaScript code blocks.
  • Real-time synchronization depends on the API rate limits of both platforms.

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