Serper and Instantly Integration

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Use Serper to find relevant leads, then automatically add them to Instantly for email outreach. Latenode's visual editor makes complex workflows simple, plus, pay only for what you use when scaling your lead generation.

Serper + Instantly integration

Connect Serper and Instantly in minutes with Latenode.

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Automate your workflow

Swap Apps

Serper

Instantly

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Serper and Instantly

Create a New Scenario to Connect Serper and Instantly

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or Instantly will be your first step. To do this, click "Choose an app," find Serper or Instantly, and select the appropriate trigger to start the scenario.

Add the Serper Node

Select the Serper node from the app selection panel on the right.

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Configure the Serper

Click on the Serper node to configure it. You can modify the Serper URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Serper

Sign In
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Run node once

Add the Instantly Node

Next, click the plus (+) icon on the Serper node, select Instantly from the list of available apps, and choose the action you need from the list of nodes within Instantly.

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Authenticate Instantly

Now, click the Instantly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instantly settings. Authentication allows you to use Instantly through Latenode.

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Connect Instantly

Sign In
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Run node once

Configure the Serper and Instantly Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

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Run node once

Set Up the Serper and Instantly Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Serper, Instantly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Serper and Instantly integration works as expected. Depending on your setup, data should flow between Serper and Instantly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Serper and Instantly

Serper + Instantly + Google Sheets: When a Google Search is performed using Serper, the results are used to create a lead in Instantly. The lead's details are then added as a new row in a Google Sheet for tracking campaign performance.

Instantly + Serper + Slack: When a new lead is found in Instantly, Serper performs a Google Search to gather company information. This information is then sent to a Slack channel to inform the sales team.

Serper and Instantly integration alternatives

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

About Instantly

Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic β€” all without per-step pricing limits.

See how Latenode works

FAQ Serper and Instantly

How can I connect my Serper account to Instantly using Latenode?

To connect your Serper account to Instantly on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Serper and click on "Connect".
  • Authenticate your Serper and Instantly accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate lead generation using Serper and Instantly integration?

Yes, you can! Latenode lets you use Serper search results to automatically create new Instantly campaigns. Spend less time setting things up and more time closing deals.

What types of tasks can I perform by integrating Serper with Instantly?

Integrating Serper with Instantly allows you to perform various tasks, including:

  • Automatically adding new leads from Serper search to Instantly campaigns.
  • Enriching Instantly lead data using SERP data from Serper.
  • Triggering Instantly outreach based on specific keywords found by Serper.
  • Monitoring competitor mentions in Serper and creating Instantly tasks.
  • Updating Instantly campaign details based on real-time search trends.

What Serper data can I access within my Latenode workflows?

You can access comprehensive SERP data including organic results, ads, featured snippets, and local pack information directly in your flows.

Are there any limitations to the Serper and Instantly integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits from Serper and Instantly may affect high-volume workflows.
  • Custom JavaScript code may be needed for advanced data transformations.
  • Real-time updates depend on the polling frequency set within Latenode.

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