Serper and NoCRM Integration

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Automatically create new NoCRM leads from qualified prospects found with Serper, enriching your sales pipeline. Latenode's visual editor simplifies complex lead qualification flows, while affordable execution time keeps scaling costs predictable.

Serper + NoCRM integration

Connect Serper and NoCRM in minutes with Latenode.

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Automate your workflow

Swap Apps

Serper

NoCRM

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Serper and NoCRM

Create a New Scenario to Connect Serper and NoCRM

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Serper, triggered by another scenario, or executed manually (for testing purposes). In most cases, Serper or NoCRM will be your first step. To do this, click "Choose an app," find Serper or NoCRM, and select the appropriate trigger to start the scenario.

Add the Serper Node

Select the Serper node from the app selection panel on the right.

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Serper

Configure the Serper

Click on the Serper node to configure it. You can modify the Serper URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Serper

Sign In

Run node once

Add the NoCRM Node

Next, click the plus (+) icon on the Serper node, select NoCRM from the list of available apps, and choose the action you need from the list of nodes within NoCRM.

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NoCRM

Authenticate NoCRM

Now, click the NoCRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your NoCRM settings. Authentication allows you to use NoCRM through Latenode.

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NoCRM

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Connect NoCRM

Sign In

Run node once

Configure the Serper and NoCRM Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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NoCRM Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Serper and NoCRM Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Trigger on Webhook

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Save and Activate the Scenario

After configuring Serper, NoCRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Serper and NoCRM integration works as expected. Depending on your setup, data should flow between Serper and NoCRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Serper and NoCRM

Serper + NoCRM + Slack: When Serper's Google Search action finds new leads based on defined search criteria, a new lead is created in NoCRM, and a notification is sent to the sales team in Slack to inform them of the new lead.

NoCRM + Serper + Google Sheets: When a new lead is created in NoCRM, use Serper to enrich the lead data via Google Search, then save the lead information and search results in a new row in Google Sheets.

Serper and NoCRM integration alternatives

About Serper

Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.

About NoCRM

Use NoCRM with Latenode to automate your sales pipeline. Automatically create new leads, update existing records, or trigger follow-up actions based on status changes. Latenode lets you connect NoCRM data to other apps, enrich it with AI, and build custom workflows for lead qualification, all without code and scalable to your needs.

See how Latenode works

FAQ Serper and NoCRM

How can I connect my Serper account to NoCRM using Latenode?

To connect your Serper account to NoCRM on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Serper and click on "Connect".
  • Authenticate your Serper and NoCRM accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically enrich NoCRM leads with Serper data?

Yes, you can! Latenode allows you to automatically enrich NoCRM leads using Serper's search data, providing your sales team with valuable context & boosting conversion rates, all with no-code.

What types of tasks can I perform by integrating Serper with NoCRM?

Integrating Serper with NoCRM allows you to perform various tasks, including:

  • Automatically creating new NoCRM leads from Serper search results.
  • Updating NoCRM lead details with SERP data for better context.
  • Triggering email campaigns in NoCRM based on Serper keyword monitoring.
  • Analyzing competitor ranking data from Serper and logging it in NoCRM.
  • Generating reports on lead quality based on search engine visibility data.

How can I use Serper's data to qualify leads inside NoCRM?

Use Serper to gather company data, then use Latenode’s logic to automatically score leads in NoCRM based on predefined criteria.

Are there any limitations to the Serper and NoCRM integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Serper and NoCRM may affect high-volume workflows.
  • Custom field mappings in NoCRM require careful configuration.
  • Advanced Serper features may require JavaScript or AI prompt customization.

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