How to connect 123FormBuilder and Facebook Conversions
Create a New Scenario to Connect 123FormBuilder and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a 123FormBuilder, triggered by another scenario, or executed manually (for testing purposes). In most cases, 123FormBuilder or Facebook Conversions will be your first step. To do this, click "Choose an app," find 123FormBuilder or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the 123FormBuilder Node
Select the 123FormBuilder node from the app selection panel on the right.

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Configure the 123FormBuilder
Click on the 123FormBuilder node to configure it. You can modify the 123FormBuilder URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the 123FormBuilder node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the 123FormBuilder and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the 123FormBuilder and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring 123FormBuilder, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the 123FormBuilder and Facebook Conversions integration works as expected. Depending on your setup, data should flow between 123FormBuilder and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect 123FormBuilder and Facebook Conversions
123FormBuilder + Facebook Conversions + Google Sheets: When a new submission is received in 123FormBuilder, the details are sent to Facebook Conversions as an event to track conversions, and the submission data is also added as a new row in Google Sheets for data analysis.
Facebook Conversions + 123FormBuilder + Slack: When a conversion event is sent to Facebook Conversions, fetch the associated form submission details from 123FormBuilder and send a message to a designated Slack channel with relevant information and updates.
123FormBuilder and Facebook Conversions integration alternatives
About 123FormBuilder
Streamline data collection by connecting 123FormBuilder to Latenode. Automatically trigger workflows when forms are submitted. Route form data to CRMs, databases, or email marketing tools. Use Latenode to validate entries, calculate scores, and manage follow-ups — automating processes with a no-code, scalable workflow.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ 123FormBuilder and Facebook Conversions
How can I connect my 123FormBuilder account to Facebook Conversions using Latenode?
To connect your 123FormBuilder account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select 123FormBuilder and click on "Connect".
- Authenticate your 123FormBuilder and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submissions as Facebook conversion events?
Yes, you can! With Latenode, every 123FormBuilder submission triggers a Facebook Conversion event, improving ad campaign optimization by providing real-time, detailed conversion data.
What types of tasks can I perform by integrating 123FormBuilder with Facebook Conversions?
Integrating 123FormBuilder with Facebook Conversions allows you to perform various tasks, including:
- Automatically sending form data to Facebook as conversion events.
- Tracking lead generation from specific 123FormBuilder forms.
- Creating custom audiences in Facebook based on form submissions.
- Measuring the ROI of your Facebook ad campaigns.
- Dynamically updating Facebook conversion data using JavaScript code blocks.
How does Latenode handle data privacy when integrating 123FormBuilder?
Latenode ensures data privacy by securely transferring data between 123FormBuilder and Facebook Conversions, adhering to all privacy regulations.
Are there any limitations to the 123FormBuilder and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the API rate limits of both apps.
- Custom audience creation requires a sufficient volume of form submissions.
- Complex data transformations may require JavaScript coding.